Director of Growth & Marketing EMEA

Job Description

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique travel experiences around the world. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb allows people to Belong Anywhere through unique travel experiences at any price point, in more than 65,000 cities and over 191 countries. We promote a culture of curiosity, humanity, and creativity through our product, brand, and, most importantly, our people.

We are looking for a tenured leader to oversee our marketing initiatives in Europe and the Middle East as the Director of Growth & Marketing EMEA. She or he will be responsible for coordinating both performance and brand marketing initiatives - owning regional goals/initiatives and acting as liaison between our headquarters in San Francisco and our EMEA teams. She or he will build a team charged with improving company growth through marketing programs rooted in a deep understanding of our regional customers, regional trends and overall company growth goals. Strong industry knowledge, business acumen, quantitative analytics skills, leadership skills and most importantly a great eye towards marketing and brand will be essential for success in this key leadership position .

Responsibilities

• Translate overall company goals into region-specific, results-oriented marketing initiatives.
• Own coordination between regional leadership, finance and central growth and marketing teams to ensure alignment on strategy and progress to goals.
• Be willing and able to go deep into customer data and product insights, leading recommendations on how to plan and optimize both marketing programs and on-product experience for the biggest impact.
• Ensure applicable data and insights flow consistently between regional and central stakeholders to support regional growth and overall company business goals.
• Build team of in-region growth experts to plan and execute localized programs across paid and owned growth channels; integrate growth work closely with regional brand marketing, sales and communications programs.

Requirements:

• 18+ years experience; previous experience in a global travel or technology company a plus
• Minimum 5 years experience in leadership capacity coordinating programs between regional and central executive teams.
• Experience managing $100M+ regional marketing budget including both brand and performance based programs.
• Experience staffing and leading high performing, results-driven marketing teams.
• Demonstrated success in driving complex projects within cross functional teams including Product Management, Engineering and Design.
• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
• Proven ability to deliver performance/growth in a fast paced environment
• Experience with highly quantitative and analytics driven environment; working with complex datasets to understand performance and drive optimization strategies
• Strong written and verbal communication including the ability to create data-driven narratives.
• Passion for Airbnb’s Mission to help people around the world feel like they could “belong anywhere” a must
• Experience hosting on the platform a plus

Airbnb is committed to working with the best and brightest people from the broadest talent pool possible. We believe a diversity of ideas fosters innovation and engagement, and allows us to attract the best people, and to develop the best products, services and solutions. Qualified individuals from all walks of life are encouraged to apply. Apply now