Sr. Director, Omni-Channel Marketing

Job Description

Job Description Job ID: HAC007288
About Us
Hach is a world leader in the manufacture and distribution of analytical instruments, test kits and reagents for testing the quality of water, aqueous solutions and air. Our products are designed specifically for quality, accuracy, and simplicity. Strengthened by our sister companies in the environmental industry worldwide, our goal for the future is to continue to provide customers with reliable instrumentation, accurately prepared reagents, proven methods, simplified procedures and outstanding technical support. We offer an environment that is team-centered, customer-driven, quality-focused, and growth-oriented. Working at Hach will provide you the opportunity for robust career development.OUR MISSION: Ensuring water quality for people around the world.OUR VISION: We make water analysis better – faster, simpler, greener and more informative – via unsurpassed customer partnerships, the most knowledgeable experts, and reliable, easy-to-use solutions.WATER QUALITY GROUPDanaher`s Water Quality Business is a global leader in water quality analysis and treatment, providing instrumentation and disinfection systems to help analyze and manage the quality of ultra-pure water, portable water, wastewater, groundwater and ocean water in residential, commercial, industrial, and natural resource applications. Our water quality business provides products under a variety of brands, including HACH, ChemTreat, and Trojan Technologies.
Description
Purpose of PositionThe Sr. Director, Omni-Channel Marketing is a meaningful senior leader within Hach and a key member of the Marketing leadership team. This position leads a global department of hardworking marketing associates with ownership of driving revenue from demand generation, digital commerce and communication activities – delivered as a coordinated, consistent customer experience across all Hach go-to-market channels!Essential FunctionsProvide leadership and drive cross-functional alignment to achieve company objectives, including but not limited to:Leadership

• Build and develop a highly-engaged, high-performing, growth-oriented organization
• Motivate associates to perform at their highest levels, experiment and innovate
• Ensure the team is doing the right things (focusing on the critical few) and doing things right (using DBS and best validated practices)
• Model commitment to DBS and champion initiatives to continue evolving the DBS growth toolkit
• Drive transparency and focused execution with strong visual management
• Lead strategy and execution for demand generation, digital commerce, web content, creative operations, digital media, communications and brand management

Omni-Channel Marketing

• KPI ownership of revenue motivated by lead generation across sales channels (key accounts, field/ inside sales, channel partners) and all digital commerce revenue
• Design and deliver consistent and coordinated customer experiences across all channels including but not limited to search, website, social, trade shows and other off-line channels
• Evolve customer segmentation efforts informed by our customer profiles and behavioral data collected from within marketing and external data sources
• Make data-driven decisions to optimize channel mix and deliver the right interaction at the right time through the right channel
• Drive customer retention and expansion by improving digital commerce and research workflows on Hach.com, and driving standardized touch points across the customer ownership journey

Communications and Brand Management

• Develop and align communication strategy and brand positioning with business strategy to ensure effective, impactful and consistent communication to the market
• Lead the creative operations team and outside vendors to ensure consistent communication strategies are deployed and brand standards are maintained
• Lead all aspects of the development of trade show strategies and resource allocation
• Optimize the marketing budget by measuring success to standards and making adjustments to improve the efficiency and effectiveness of marketing initiatives
• Ensure alignment of visual brand language standards across products and communication channels

Strategy & Acquisitions

• Lead and engage in brand studies, VOC interviews, and other customer insight generation activities to support Hach’s annual strategic planning process
• Partner in acquisition activity to drive Hach’s long-term growth strategy including due diligence and integration of target companies

Job Requirements
Qualifications

• B.A., B.S. or MBA degree in Marketing preferred or equivalent combination of education and work experience
• Effective leadership skills with validated ability to develop and strengthen teams
• Experience in a combination of business-to-business and business-to-consumer markets is desired. Preference for experience with omni-channel marketing in a global, complex business environment
• Experience with MS Office suite, Acrobat, SalesForce.com, and Marketing Automation software preferred
• Detail-oriented to ensure high-quality aesthetics on presentations and creative content
• Market segmentation, research and strategy skills
• Proven ability to effectively lead a large budget
• Up to 30% travel required

PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the associate is occasionally required to reach with hands and arms. The associate is constantly required to sit. The associate may occasionally squat, turn/twist, or reach. The associate is constantly using hands to: finger, handle, feel or operate objects, and computer keyboards. The associate is occasionally required to walk, stand, climb, balance, stoop, bend, kneel, crouch or crawl, and talk, hear, and smell. The associate must occasionally lift, carry, push or pull up to 20 pounds.Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. WORK ENVIRONMENT The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The work environment consists of an indoor, work or home office environment with good ventilation, adequate lighting, and low noise levels. The duties listed in job descriptions are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and associate and is subject to change by the employer as the needs of the employer and requirements of the job change.PRE-EMPLOYMENT TESTING External hiring into this position is contingent upon the successful completion of a pre-employment drug screen and background check and possible credit history review.EQUAL OPPORTUNITY EMPLOYER Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
Danaher Corporation Overview
Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years. At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team. Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.