Asset Management, Channel Marketing, Associate/Vice President

Job Description

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.5 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com .
J.P. Morgan is a place for talented people from all backgrounds and perspectives because our clients come from all backgrounds and perspectives. We encourage a culture of inclusion, where everyone's opinion counts and all employees have the freedom to deliver their absolute best. This is why we work hard and invest in attracting and developing a diverse workforce. Learn more about our Business Resource Groups in how they help our employees build successful careers and reach their greatest potential.

JPMorgan Taiwan Marketing aims to have a diverse range of marketing efforts to strengthen our brand, enhance client experience and achieve efficiency through leverage and optimization of best practices across the globe and the region. The marketing efforts will include and not be limited to channel & marketing strategy development, strategic projects, integrated marketing campaigns and events, establishment of metrics and data analysis.

The Role:

The role will be responsible to develop and manage the annual channel marketing plans for Taiwan Direct business and closely work with Content Marketing team and the regional specialized teams to develop and implement marketing initiatives to create awareness of our investment capabilities, translate client insights into compelling propositions that gives us a competitive edge, and optimize opportunities that contributes to Direct business growth. Also, the person will be supporting the development of the marketing strategy to strengthen our brand, enhance client experience and achieve efficiency.

The role also will include and not be limited to creation of marketing planning process and governance, establishment of metrics, data analysis, and integrated campaigns involving ATL, BTL, digital and events. This role will be reporting to Head of Channel Marketing Taiwan.

Responsibilities:

• Develop and manage of the annual Direct marketing plans for Taiwan business
• Partner closely with Content Marketing team and regional specialized teams to develop and execute integrated marketing programs with ATL and BTL communication to support business needs
• Participate in Direct business transformation projects to build strong Direct online platform and acquire new clients through online activities
• Participate in the marketing strategy development to strengthen our brand, enhance client experience and achieve efficiency through leverage of best practices across the globe and the region.
• Assist conducting research, market/industry/competitive analysis to provide timely insights and valuable benchmarking
• Plan and coordinate local events, including event coordination, technical requirement and content
• Develop and manage metrics/KPIs for channel marketing activities to facilitate analysis and reporting of performance against plans and budgets
• Work with Legal and Compliance to ensure that marketing related materials and programs meet regulatory requirements
• Perform duties as and when required

Measurements:

• Business results: align channel priorities with business objectives and develop annual plans; achieve channel objectives; achieve marketing KPI; manage marketing budget in effective and efficient
• Client/Customer focus: achieve client satisfaction; explore customer insight and address with appropriate action; develop marketing activities to meet customer needs in line with business priorities
• Team work & leadership: partner and communicate; collaborate with key stakeholders to deliver business results; ask and give honest and constructive feedback
• Risk, Control and Conduct: remains current on role and regulatory requirement; follow procedures to strengthen the control framework and meet risk and compliance requirement; hold self and others accountable to “How we do Business Principles” and “Code of Conduct”, its policies and related laws/regulations.

Requirement:

• 10 years + marketing & business experience, financial industry is preferred.
• Experience in digital marketing/business is a plus
• Strong communication skills to collaborate with key stakeholders
• Active in solving problems
• Fluent communication in English