CRM Executive

Job Description

Job Title

Job Description

In this role, you will have the opportunity to implement CRM campaigns that support the company’s strategic direction and objectives. You are also involved with the implementation of always-on, ratings and review, customer acquisition, loyalty and retention programmes, along with tactical campaign led initiatives across our HealthTech B2B and B2C business.

You are responsible for

• Planning and delivering (email) CRM campaigns and initiatives, according to the company's strategic direction, building long term retention and loyalty with our consumer database.
• Identifying and developing new and innovative CRM campaigns across the business to support business objectives, working with numerous stakeholders, reporting and delivering clear ROI
• Working in partnership with the Philips Direct Online team to activate direct to consumer CRM campaigns
• Supporting the local implementation of the ratings and reviews and registration platforms, ensuring best in class consumer experience
• Taking local ownership of consumer data, ensuring the compliance of corporate policies, procedures and data privacy
• Maximising data-mining and carrying out segmentation analysis in order to identify and implement the right programmes, at the right time, to the right consumers in order to optimise engagement, retention and ROI
• Generating and compiling CRM reports and measuring results of all CRM initiatives to ensure effectiveness, working to drive a test and learn culture to drive continuous improvement
• Managing vendors and working closely with all internal functions to ensure effective CRM communications
• Acting as a brand ambassador, ensuring the corporate identity and brand behaviours are correctly presented in all activities
• Taking on additional internal or external project responsibilities when requested

To succeed in this role, you should have the following skills and experience

• Degree level education or equivalent
• A proven track record in CRM, loyalty marketing or database marketing
• DMP, Photoshop and Adobe Analytics experience advantageous but not essential
• Analytical skills and ability to translate data into actionable consumer insights
• Pro-active, team player and results-oriented
• Specific importance on attention to detail, organisation & communication.
• Excellent collaboration and influencing skills; ability to build relationships, resolve conflicts and work successfully with a variety of personalities and across geographies
• Budget management and ability to prioritise based on expected results
• Fluent in English, verbal and written
• Ability to manage stakeholders in a large organisation

In return, we offer you

A Base Salary around £30,000. Base Salary is one element of the overall Total Reward Package at Philips therefore the actual annual compensation is competitive and depends on skills and performance. A TA Consultant will be able to outline further the benefits of a career at Philips.

A path to further career development in Philips, you will be the direct customer interface managing some of our most important relationships. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities. Furthermore, Philips University is available to all employees for learning and development opportunities.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

Equal opportunities

Philips are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

Should you require any reasonable adjustments to enable your participation in the interview process, please advise us of this upon application.

Please apply on-line – Good Luck!

Recruitment agencies: we are fortunate enough to receive lots of fantastic applications for our brand, however when we use agencies we have a PSL in place so please do not contact hiring managers or the recruitment team directly. Unfortunately we are not able to respond to you and cannot accept speculative CV’s as way of introduction.

Contact

If you forgot your password, you can click the Forgot Password button on the Sign In screen to reset it.

If you have any other questions regarding the recruitment process please refer to our FAQs. In case of technical difficulties with the website, please send an email to [email protected].
(Note: To ensure fairness and legal compliance in our recruitment processes, only technical issues will be monitored through the above inbox. Please do not submit resumes or applications to this email, as they will not be reviewed. Only applications received through the online application process will be considered.)