Dell Financial Services (DFS) – West-East Regional Marketing Manager

Job Description

Dell Financial Services:

Dell Financial Services (DFS), part of the Dell Technologies family, is a global provider of innovative payment and consumption solutions. DFS supports customers of all sizes, from small business to large global corporations. DFS can finance any hardware, software and services solutions, allowing customers to choose how they want to consume their technology. We deliver end to end solutions across Dell Technologies, channel partners and distributors in more than 50 countries, financing over $8 billion annually.

Role Responsibilities:

The core responsibility of this role is to own the integration of DFS messaging, value propositions, and sales solutions within the Dell Technologies field marketing demand gen campaigns & programs. Owns the execution of the DFS regional demand gen marketing plan.

• Fully integrates with the key Dell field marketing stakeholders / leaders
• Becomes an active (extended) member of the Dell US field marketing team, acting as the liaison between them & DFS marketing / sales
• Owns all regional sales enablement focusing on keeping DFS sales makers relevant in the eyes of Dell sales and end-user customers:
  • The collection and development of sales WINS stories set to a specific roadmap for delivery into the DFS WINS communication process
  • Social media amplification for US sales makers, driving the use of tools like Everyone Social
  • Payment solution positioning, key selling benefits of DFS, and the amplification of DFS’ competitive advantages
• Drives the meaningful integration of DFS messaging in all Dell regional demand gen activities, focusing on:
  • Execution of the DFS demand gen plan (full Bill of Materials)
  • Regional sales enablement content/roadmap–ensuring sales’ awareness & adoption
  • Executing regional payment product launches, competitive benchmarking, and ad-hoc messaging
• Expertly articulates the ways in which DFS can enable channel growth within the regional channel marketing campaign planning and messaging development cycle. Provides DFS’ strategic priorities, market/customer insights, and payment solution competitive advantages to strengthen DFS’ relevance toward achieving Dell’s goals
• Identifies and executes on the unique opportunities for segment & vertical awareness messaging initiatives, and ensures DFS remains relevant with respective sales teams
• Owns the West-East marketing & sales interlock planning process & delivering the business priorities into the DFS global planning cycle
• Owns the DFS NA Sales WINS communication process for DFS including the coordination & collection of sales win narratives directly supported by the DFS Field marketing consultants. Scope & distribution includes direct, channel, and VMWare sales wins
• Responsible to collaborate with DFS marketing ops to identify best practices to segment / filter our customer data for target audience development enabling our sales plays, email campaigns, and other targeted initiatives to drive originations growth
• Drives sales to adopt the required ‘take-to-market’ motions and actions via play reporting, performance dashboards & post-mortem reporting. Owns the marketing & sales interlock planning process & delivering the business priorities into the DFS global planning cycle
• Provide creative input to DFS content development, ensuring alignment with DFS regional business priorities and DFS semi-annual plan milestones
• Actively engage with the DFS global marketing teams to ensure alignment with DFS’ global marketing plan to ensure seamless execution at local level

Role Requirements:

• Executive presence, influencing skills and advanced communication skills
• Demonstrate strategic thinking, creative thinking, and marketing thought leadership
• Ability to work with teams in a complex matrix environment, with remote teams, and to cope with change and ambiguity in a rapidly moving competitive environment
• Knowledge of customer data segmentation, sales play process, DFS SFDC, and experience with marketing organizations and methods of operation
• 10+ years of relevant experience or equivalent combination of education and work
• Great team worker and positive attitude.

Preferences:

• Advanced understanding of DFS portfolio of flexible payment solutions
• Educated to a degree level in Marketing or similar discipline

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Learn more about Diversity and Inclusion at Dell here.