Dell Financial Services (DFS) – Consumer & RECHARGE Marketing Manager

Job Description

Dell Financial Services (DFS), part of the Dell Technologies family, is a global provider of innovative payment and consumption solutions. DFS supports customers of all sizes, from small business to large global corporations. DFS can finance any hardware, software and services solutions, allowing customers to choose how they want to consume their technology. We deliver end to end solutions across Dell Technologies, channel partners and distributors in more than 50 countries, financing over $8 billion annually

Role Responsibilities:

The core responsibility of this role is to own the integration of DFS messaging, value propositions, and sales solutions within the Dell Technologies Consumer and DFS Recharge business . This role, in coordination with Dell Consumer marketing and the DFS RECHARGE team, will manage all facets of the go-to-market strategy including making budget recommendations for pricing & promotions, marcom roadmap & promotion planning, and the development of campaign themes designed to drive performance of new & existing programs.

• Fully integrate with the key marketing stakeholders within Dell Consumer marketing and the marketing team on each RECHARGE merchant partner
• Become an active (extended) member of those marketing teams, acting as the liaison between the them and DFS
• Own the Dell Preferred Account (DPA) marketing strategy and the development & execution of the promotional roadmap required to meet & exceed the master sales plan. Responsible for leveraging resources on other teams to plan, promote, and report on demand gen initiatives
• Own the creation of the overall marketing message to internal & external customers and ensure that the message is delivered through all relevant go-to-market vehicles
• Leverage DFS reporting & analytics resources to monitor compliance & performance of all promotional campaigns. Responsible for presenting business cases as well as post mortems for marketing campaigns and promotional initiatives
• Leverage the DFS marketing operations team to execute all campaigns and promotions - ensure that procedures are followed, testing and promotional validations occur, and to respond to problems quickly and efficiently
• Remain current on competitive landscape: The service offerings, financial promotions & products from Dell / DFS competitors. Communicate competitive gaps or advantages as part of a consistent competitive evaluation
• Gather, analyse, and leverage customer input from various sources (e.g., customer focus groups) in support of creating effective demand generation and originations growth
• Support the creation of sales contests/spiffs to motivate the sales force behind key marketing campaigns. Owns the marketing & sales interlock planning process
• Where appropriate, develop educational material designed to support the launch of products or promotions at select merchant partners

Role Requirements:

• Executive presence, influencing skills and advanced communication skills
• Demonstrate strategic thinking, creative thinking, and marketing thought leadership
• Ability to work with teams in a complex matrix environment, with remote teams, and to cope with change and ambiguity in a rapidly moving competitive environment
• Knowledge of customer data segmentation, sales play process, and experience with marketing organizations and methods of operation
• 10+ years of relevant experience or equivalent combination of education and work
• Great team worker and positive attitude.

Preferences:

• Advanced understanding of revolving credit payment solutions
• Educated to a degree level in Marketing or similar discipline

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Learn more about Diversity and Inclusion at Dell here.