Neuroscience, Director - 47661
Analytics - Singapore
ABOUT THIS JOB
Our brains react to our world in milliseconds—faster than we’re consciously aware. And much of what drives our everyday decisions, including what we’ll watch, talk about and buy, are the emotional responses that traditional self-report methods alone can’t measure. That’s where consumer neuroscience comes in.
Through neuroscience, we help brands understand consumers’ non-conscious engagement and responses, which they can use to create stronger connections with their audiences.
We integrate best-in-class neuroscience technologies with traditional research methods, so that we, along with our clients, will learn faster, develop better testing protocols and deliver stronger results than anyone in the industry.
https://www.nielsen.com/us/en/solutions/capabilities/consumer-neuroscience/
RESPONSIBILITIES
The Head of Neurofocus is responsible for managing the neuro lab and ensuring the development and presentation of neurological studies commissioned by key clients.
The role will work closely with the account team to understand client needs, and with the Signal Processing Group to understand the outcome of neurological studies. Of primary focus will be developing a deep understanding of client needs and developing insights from the results to benefit the client leading to repeat business.
This person also manages complex, large revenue streams, including work through annual budgeting cycles and closing large new deals.
QUALIFICATIONS
#LI-MYS
ABOUT NIELSEN
We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.
We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen: careers.nielsen.com
Job Type: Regular
Primary Location: Singapore
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