PRODUCT MARKETING LEADER

Job Description

PRODUCT MARKETING LEADER - 46033

Operations - Mexico Mexico City, Federal District

Referral Bonus Amount: $0.00

PRODUCT MARKETING LEADER
ABOUT THIS JOB
Help successfully launch products by developing clear go-to-market strategies, create compelling messaging and support the development of impactful content and marketing plans.
RESPONSIBILITIES

• Develop a deep understanding of customer needs and challenges for products we bring to market, and how that may vary per market
• Maintain buyer personas and understand the buying process for various markets to inform sales material development
• Collect information about each market to help product leadership understand the specific needs of each market
• Collaborate with the product and sales teams to identify the go-to-market strategy for the product
• Help create product positioning and a narrative that resonates with our buyers based on buyer needs and each market's competitive environment
• Understand the competition and ensure Nielsen’s differentiated solutions are clearly communicated
• Collaborate on content development and training programs for internal awareness and education
• Support product launch plans with stakeholders from product and sales teams. Lead sales enablement and internal training to ensure involved teams can effectively sell and support the product.
• Analyze in-market performance data to identify areas of opportunity to increase adoption of our products
• Regularly revisit customer needs to inform product refinements and feedback
• Track and measure the effectiveness and impact of all marketing activities

A LITTLE BIT ABOUT YOU
Nielsen is looking for a highly motivated individual to join our Marketing team as Product Marketing Manager. In this role, you will work closely with product leadership, sales, finance, corporate marketing, creative, communications and training/deployment to help shape and drive the go-to-market strategies for products in our Nielsen Connect business. If you enjoy thinking outside the box, then you're ready for what's next.
QUALIFICATIONS

• Bachelor's degree in Administration, Trade Relations, Marketing or similar
• Experience in B2B Product Marketing, Product Management.
• Great understanding of FCMG industry
• Advanced business english
• Knowledge in Google Suite
• Effective Communication
• Proactive
• Strategic thinking

ABOUT NIELSEN
We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.
We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen.

In Nielsen we are committed to hiring and retaining diverse talent. We are proud to be a company that offers equal opportunities regardless of race, color, religion, gender, gender identity or expression, sexual orientation, nationality, genetics, disability, age or marital status. Grow with us, make a difference and be yourself in a space free of discrimination.

If you are interested in the challenge, apply to the vacancy, we want to hear from you!

#LI-MEX

Job Type: Regular

Primary Location: Mexico City , Federal District

Secondary Locations: , , ,

Travel: No

Relocation Approved: No

Hiring Manager Name: Claire R Diggins

Hiring Manager Title: Director, Product Marketing

Recruiter Name: GUILLERMINA SANTOS DEL PRADO