International Marketing Specialist

Job Description

This role will be responsible for supporting the marketing and business priorities across all TD Ameritrade Asia digital marketing channels including, but not limited to, 10+ Social Media accounts for multiple international entities. (Facebook, LinkedIn, YouTube, WeChat, etc.), programmatic advertising, and paid & organic search. This position will partner with multiple external agencies (e.g. Havas SG, Intertrend, and Neo) , as well as working with translation teams, compliance and internal business partners - to ensure marketing/business objectives are met in an accurate and compliant manner.

• 4 Year College Degree or equivalent experience required
• 2+ total Experience
• Fluent in both English and Chinese with strong translation skills
• Excellent written and verbal communication skills
• Strong knowledge of social media & digital marketing best practices
• Familiarity with social media Business/Ad Managers
• Knowledge of emerging trends & technology
• Financial services experience preferred
• Military education or experience may be considered in lieu of civilian requirements listed

• Compile feedback from Marketing team members on proposed content from both internal and external creative partners to ensure that content/ads are in TDA’s tone of voice and aligns with creative in other marketing channels
• Work with translation team to ensure that content/ads are translated correctly for all intended regions/targets
• Assist with copy editing/writing functions as needed
• Assist with quality assurance of publishing efforts across all channels. Ensure content/ads are published as approved by compliance and paid media is set live with agreed upon budgets, targeting, flighting
• Liaison with Social Media Response Team to provide necessary up-dates and ensure preparedness for upcoming promotions and initiatives.
• Role will also monitor social media for key trends/themes we may want to consider responding to/activating around
• Assist with creative agencies & media partners for effective ongoing program execution. Requires frequent and effective communication.
• Responsible for compliance submissions of social/digital creative for Hong Kong, Singapore, US, and Mainland China
• Will have an important role in archiving approved/published content so that we can easily reference and answer any audit requests
• Assist with receiving the necessary approvals from Trader business partners
• Frequent communication with U.S. social media counterparts to leverage content being created for the U.S. handles and share key learnings
• Interpret data and performance findings to help Manager make decisions on strategies to optimize our programs
• Assist in preparing weekly/monthly/quarterly performance reports as needed
• Work with Havas/Intertrend/Neo to pull metrics for ad hoc reporting as needed