Job Details
Location:
Vancouver, Metro Vancouver Regional District, British Columbia, Canada
Vancouver, Metro Vancouver Regional District, British Columbia, Canada
Posted:
Oct 10, 2019
Job Description
UserTesting enables companies to put their customers at the center of every business decision by leveraging the power of human insights. UserTesting enables product managers, UX researchers and designers, marketers, and digital executives to connect with their exact target customer in a matter of hours and uncover actionable insights that drive ROI. More than 35,000 companies, including half of the top 100 brands in the world, have adopted UserTesting to build better products, make more informed business decisions, and deliver amazing experience based on customer insights.UserTesting is growing and we’re expanding our Product Marketing team. We are looking for a Product Marketer to help own our integrations product marketing and go-to-market strategy. You’ll work with strategic partners and help us launch and market that help our customers drive human insights across everything they do. If you are a combination of master strategist, execution perfectionist, and storytelling wizard – we’d love to hear from you!
What you will be responsible for everyday:
- Collaborate with corporate strategy, product management and corporate marketing to develop product positioning and messaging that resonates with our customers, users, and partners
- Develop go-to-market and marketing plans for technical integrations and ecosystem partners in conjunction with our technical partners and internal marketing teams
- Plan and execute launches of new integrations and partnerships; continue to own and manage the joint marketing of those integrations and partnerships over time
- Create resources and materials to help enable our internal teams to bring our capabilities to market; build customer-facing resources and materials to help communicate the value of our offerings to our users and buyers
- Partner with sales enablement to train our internal teams on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use our different integrations and partnership
- Customer empathy - be the expert on our customers and buyers and deeply understand their needs and motivations
Qualifications:
- 3 to 5 years product marketing experience with a strong background in enterprise SaaS
- Experience working on go-to-market and marketing for integrations or partnerships a strong plus
- Ability to distill complex topics down into easy-to-understand marketing copy and sales collateral
- Excellent communication and writing skills with ability to work well cross functionally
- Proven track record in crafting compelling positioning and messaging.
- Strong presentation and storytelling skills and experience
- Ability to work well with enterprise field sales teams
- Organizational skills to effectively manage multiple projects with tight deadlines
- Entrepreneurial spirit with a focus on continuous improvement and the courage to scrap, redefine, and start over (including launching, measuring, learning, improving and repeating).
- Experience marketing to customers in product management, design, or User Experience a plus
Additional InformationBesides a great work environment and the opportunity to change the world, we offer competitive salary, benefits, plenty of perks, as well as stock options. We value diversity, and we’re proud to be an inclusive, equal opportunity workplace.