Product Marketing Manager

Job Description

About Us Autodesk has fully reimagined the construction business for the digital age, enabling companies to address the most important challenges they face today while preparing for new ways of working in the future. The Autodesk Construction Solutions (ACS) portfolio connects the office, trailer and field so customers can move seamlessly through each phase of a building’s lifecycle — from design and preconstruction to construction, turnover and operations — with best-in-class solutions that include Assemble Systems, BIM 360, BuildingConnected and PlanGrid. General contractors, subcontractors, and owners around the world rely on ACS to win more work, enhance collaboration, speed decision-making, reduce risk, and improve overall project outcomes. BuildingConnected is integral for our preconstruction solutions. We enable the future of construction as the definitive source of information to help customers win more work, connect with the right people or job, and reduce risk. Our beautiful, user-friendly software is solving real problems for real people. At BuildingConnected, we strive to connect every business in the $10 trillion construction industry and improve the lives and jobs of millions of hardworking construction professionals. The Role At BuildingConnected, you will be responsible for making your product “fly-off the shelf” as you work with various stakeholders across the organization. This role requires an intimate understanding of the customer, our partners, and competitors so that marketing launches and tactics carry the most impact in product adoption, retention and brand loyalty. You'll learn to become an expert in your product, evangelizing it through marketing programs that focus on driving revenue and market-leadership in commercial preconstruction. Developing product positioning and ensuring that consistent messaging resonates with customers at all stages of the buyer and user journey will be the super glue between successful product marketing launches and empowered Sales and Customer Success teams. You'll also work closely with the product and analytics teams to develop actionable insights around feature adoption. Lastly, you will partner with the Demand Generation and Field Marketing teams to execute revenue-focused programs. Attention to detail and consistency are critical to your success, but so are flexibility and open-mindedness in a fast-paced environment. Above all, you should want to have fun learning!

Key Responsibilities

• Market intelligence: understand and document the personas behind the buyer and user journey. Be the expert on their motivators, detractors, influencers, and buying triggers.
• Understand the competitive landscape: be an expert on our competition and how they are positioned.
• Collaborate cross-functionally: partner with Product Management and marketing communications team to develop a positioning framework to support content that resonates with our personas. Work with Field Marketing to identify events that contribute to pipeline growth.
• Manage campaign launches end-to-end and assess their impact on the business. Must be comfortable reporting back to the business leads with learnings and suggestions for improvements.
• Enable Sales: develop internal tools and external collateral for Sales, and teach them how and when to use it.
• Talk to customers! Participate in customer interviews, listen to demos, or have a meal with them at any of our hosted events.

Skills Required

• 2-3 years of marketing experience with at least 2 years of concentrated product marketing experience.
• Superb written and verbal communication skills with deep strength in strategic thinking and storytelling.
• Highly analytical with strong disposition towards data-driven decision-making. Exceptional ROI-tracking skills, able to prove what is or isn’t working.
• Experience acting as a liaison with product and sales organizations. Prior experience working with Customer Success teams is a plus.
• Proven experience leading, project managing, and executing large multi-faceted projects
• Familiar using CRM tools such as Salesforce, and marketing automation tools such as Hubspot, Marketo, Pardot and Omniture, and Google Analytics.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
• Bachelor’s degree in business or marketing

Benefits & Perks

• Health: Medical, dental and vision
• Food: Catered meals on Monday, snacks galore and a plethora of drink options
• Savings: Take advantage of our 401K match + Employee Stock Purchase Plan
• Development: Annual learning allowance + unlimited Linkedin Learnings
• Well-being: Annual wellness allowance + EAPP
• Commuter benefits: Pre-tax benefit to help you get to work
• Work/Life Balance: 9 paid holidays (+ company shutdown between Christmas and New Years!) and generous vacation policy

BuildingConnected is an equal opportunity employer. We will extend equal opportunity to all individuals regardless of race, religion, color, sex (including pregnancy, sexual orientation and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Please note that the advertised position is an opportunity with Autodesk, Inc. ( https://www.autodesk.com/ ), as Autodesk recently acquired BuildingConnected. Processing of your personal information as part of the job application process, and as part of Autodesk employment should a candidate be hired, will be handled by Autodesk pursuant to Autodesk’s Candidate Privacy Statement, available at: https://damassets.autodesk.net/content/dam/autodesk/www/content/careers/autodesk_candidate_privacy_statement.pdf . Apply for this job