Director of Marketing, Asia Pacific & Japan

Job Description

Company Description

Vlocity is a leading provider of industry-specific cloud and mobile software, driving digital transformation for the world’s largest companies. A Forbes 2018 & 2017 Cloud 100 Winner, Vlocity is an 'industry cloud' pioneer built in partnership with Salesforce, the world’s #1 CRM provider, increases agility, operational efficiency and simplicity, at a lower cost of ownership for the enterprise. Vlocity’s cloud software suite transforms customer centric processes and fuels innovation in the Communications, Media & Entertainment, Energy & Utilities, Insurance, Health, and Government vertical industries. Vlocity’s values of trust, transparency and transformation drive customer, partner and employee success. Click here to learn more about Vlocity.

Job Description

Vlocity is looking for an experienced marketing leader in Asia Pacific and Japan (APJ) to join our fast-growing company. In this role, you will work closely with the WW Marketing team and with the VP of APJ Sales to develop and execute our outbound go-to-market marketing and awareness strategies. The Director of APJ Marketing will play a leading role in defining our local positioning and messaging, executing our go-to-market strategy, driving demand and opportunities for the APJ regions, developing marketing assets, advancing the company's APJ Salesforce joint go-to-market activities, and representing Vlocity in customer, analyst and partner meetings and at industry events.

Responsibilities

Responsible for driving pan-APJ marketing and outbound strategy and programs to increase Vlocity adoption, pipeline, customer success and partner enablement across enterprise accounts in APJ. This position will align closely with Sales leadership to understand business needs and to develop Marketing programs and drive execution accordingly. Responsibilities include developing and executing demand creation and high-touch field marketing programs, with an emphasis on account-based marketing, that generates quality pipeline, moves prospects through the sales cycle, and builds customer intimacy. The role will lead the pipeline generation/maturation for APJ in a fast paced environment and requires experience in demand generation programs, account-based marketing and C-level executive programs. Reporting to the VP of WW Marketing, this individual will collaborate with the Corporate Marketing organization in creating content for successful digital marketing campaigns, manage regional events such as Vlocity's sponsorship presence at the Salesforce conference as well as focused industry CXO roundtables, and will work with the Product organization to communicate the business benefits of each software release, and with the Alliances team to define a scalable enablement strategy for ISV and SI partners and deliver joint selling tools.

Qualifications

• A stellar academic background and Bachelor degree are required. This role requires a minimum of 10 years field marketing, partner marketing or corporate marketing experience in APJ, and deep familiarity with cloud industry marketing, sales, and service operating environments. Salesforce ecosystem experience a plus
• You must possess deep familiarity with demand gen, enterprise content development and event marketing processes, and have a track record for developing high-quality marketing campaigns and sales enablement tools
• This role requires excellent public speaking and writing skills, the ability to articulate complex ideas clearly, and the ability to lead multiple, concurrent marketing and partner enablement projects
• Prior experience working with Salesforce, in the Salesforce ecosystem and/or CRM preferred
• Enterprise software background with strong solution selling knowledge a plus
• Candidates with deep experience in sales and marketing automation systems – especially Salesforce and Pardot, combined with vertical marketing experience (telco/comms, insurance et al) are preferred
• Cultural fit is also important to us. No ego - we are a small, dynamic team and everyone pitches in to get the job done. We want to work with others who are comfortable working as team players and mentors, and who are committed to contributing to our positive, can-do, high-performance culture
• Travel (30%+) within APJ will be required as part of this role. Sydney is a preferred location

Vlocity welcomes all. In our journey as a company -- and as individual Vlociters -- we recognize that our diversity is our strength. We are proud to be an Equal Employment Opportunity employer. All aspects of employment including our decisions to recruit, hire, promote, transfer, discipline, or separate are based on merit, competence, performance, and business needs. We do not discriminate on the basis of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. We are committed to creating an inclusive environment for all employees to bring their authentic selves to work every day. We provide accommodation for our Vlociters with disabilities both seen and unseen in the spirit and letter of the Americans with Disabilities Act (ADA).