Analyst, Innovation Practice

Job Description

Analyst, Innovation Practice - 46017

Analytics - Singapore

About this Job

Innovation matters. With best in class research and predictive analytical tools, Nielsen BASES, the worldwide leader in analyzing and consulting on new products, remains at the core of our clients' new product ideas, product messaging that inspires action, fresh packaging designs, and optimal product launch strategies. At Nielsen, you will work with industry-leading marketers and see your work come to life.

Responsibilities

• To execute marketing research studies by contributing to consumer survey content in addition to compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing presentations
• Generate polished diagnostic analyses/reports, summarizing BASES conclusions and recommendations in a concise, client-friendly manner
• Supports Innovation Business Partner (IBP) team in driving revenue by delivering excellent project work that results in repeat business
• Execute against projects across a variety of clients, meeting agreed-upon milestones
• Accountable for high-quality client deliverables in partnership with Client Services
• Delivers work without data errors and inconsistencies
• Partner with forecast analysts to provide cohesive stories
• Develop mastery of BASES products and services
• Develops mastery of proprietary tools and metrics within first 6 months of the job
• Responsible for supporting IBP teams on value add and meta-analysis
• Contribute to consumer survey content in partnership with Client Service and operations teams
• Summarizes data for the production of tables, charts, and graphs
• Develops a strong understanding of successful innovation within the first 6 months of the job (Nielsen BASES Factors for Success, Demand Driven Innovation Theory) and apply this understanding to client deliverables
• Demonstrates a basic understanding of what drives in-market sales and forecasting theory
• Analyzes study results to draft letters, reports, and presentations
• Participate in client discussions/presentation and work through implications, and recommendations based on the data
• Support special projects and thought leadership initiatives
• Handles project-related client correspondence as needed
• Supports the development of client training related to consumer demand principles

A Little bit About you

Have you ever wanted to modernize the brand and bottle design for an iconic beer company? How about discovering the next big energy drink? At Nielsen, you can.

Be curious. Be collaborative. Be forward-thinking. Join the Innovation team and work with our clients as a consultant, a problem solver and the voice of Nielsen BASES at our clients.

Requirements:

• Strong analytical thinker
• Strong organizational skills
• Ability to manage projects and deadlines independently
• Attention to detail and ability to deliver high-quality results
• Strong written and verbal communication skills, and ability to clearly pull together a story that will resonate with the client
• Ability to understand market research results and use these results along with in-market data to pull together a story
• Ability to prioritize and meet deadlines
• Demonstrates the ability to execute against projects for a variety of Innovation products, and develop a basic working knowledge of consumer and marketing drivers of sales volume
• Work effectively with forecasting and IBP teams to execute projects

#LI-MYS

ABOUT NIELSEN

We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.

We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen: careers.nielsen.com

Job Type: Regular

Primary Location: Singapore