Senior Marketing Manager, Customer Communications

Job Description

The Customer Marketing Team is looking for a senior marketing manager to help us build and scale our automated and email onboarding experience for customers.

Today, most HubSpot onboarding is delivered 1:1 by a human. But the world is changing; many of our customers would prefer to learn in a self-service environment, and we need to enable them as effectively as if they had interacted with a human.

In this role, you’ll be pioneering our mission to leverage automation to activate and provide value to customers. You’ll work cross-functionally across Marketing, Product, Sales and Services to empower our customer base to get set-up on and using HubSpot. You’ll experiment, build, personalise and scale our global onboarding program, particularly for our international database.

Some of the things you’ll work on include:

• Being the strategic owner and thought leader across the company on automated onboarding
• Designing, writing and building onboarding communications
• Identifying new cohorts of customers that need automation and working cross-functionally to pilot and scale
• Experimenting to optimize and iterate on automation and finding new ways to provide customers value at every step of their onboarding journey
• Aligning with Marketing, Customer Success leadership and Product to expand the program and create a consistent, omni-channel experience
• Owning reporting for automated onboarding and defining new metrics for success
• Experimenting with new channels, such as SMS, HubSpot mobile app, chat, etc.

We’re looking for someone who:

• Has a strong passion for customer experience. You find yourself being the voice of the customer in cross-departmental projects
• Is excited by solving tough problems no one else has solved
• Is creative and has a keen sense of how to innovate on content and UX
• Loves working on high-impact, cross-departmental initiatives that require expert project and stakeholder management
• Has an analytical and operational mindset

You should have the following skills or experiences:

• Strong writing and communication skills
• Experience in email marketing, lead/customer nurturing and/or user onboarding
• Proven expertise in project management and cross-group collaboration
• Ability to re-invent and not just execute on status quo, comfortable with change and a fast-paced environment

All applications must have a writing sample of no more than 500 words submitted.

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as the 'perfect' candidate. HubSpot is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

About HubSpot

HubSpot helps millions of organizations grow better, and we’d love to grow better with you. Our business builds the software and systems that power the world’s small to medium-sized businesses. Our company culture builds connections, careers, and employee growth. How? By creating a workplace that values flexibility, autonomy, and transparency. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code , which has more than 3M views, and learn about our commitment to creating a diverse and inclusive workplace , too. Thanks to the work of every HubSpotter globally who has helped build our remarkable culture, HubSpot has been named a top workplace by Glassdoor, Fortune, Entrepreneur, and more.

HubSpot was founded in 2006. We’re headquartered in Cambridge, Massachusetts, and we have offices in New Hampshire, Dublin (Ireland), Sydney (Australia), Singapore, Tokyo (Japan), Berlin (Germany), and Bogotá (Colombia).