Director of Marketing, Digital Activation Center

Job Description

Company Overview:

Apptio is the leading provider of cloud-based Technology Business Management (TBM) software that helps technology and financial leaders make strategic decisions as they plan, analyze, and optimize technology investments. Apptio fuels digital transformation using business analytics to provide facts and insights about technology cost, value and quality, so leaders can make faster, data-driven decisions.

Hundreds of organizations, including 50% of the Fortune 100, choose Apptio as their business system of record to align IT planning and spending with business priorities.

The Position:

Apptio’s vision of growth is achieving data driven marketing and digital excellence on a global basis. To fuel this innovation, we are developing a Global Digital Center of Excellence (COE) and assembling a best-in-class team of experts in marketing, digital, ecommerce, and analytics.

Our goal is to implement a compelling enterprise-wide strategy through a Digital Activation Center (DAC) located in Bangalore, India. The DAC will reinvent Apptio’s approach to all things digital and infuse the entire company with “digital DNA”, creating new and exciting ways of responding to the needs of our customers.

The Program Director, Digital Operations will lead the Digital Activation Center (DAC) organization in all its work streams including event and field execution operations, media (paid, owned, earned) operations, marketing technology platform operations, reporting and analytics, campaign management —all to ensure the operating model evolves with Apptio’s global needs.

What we want you to do:

Responsibilities:

• Execute initiatives in the Digital Center of Excellence (COE) portfolio including designing and rolling out new governance and communication processes among global brand holders, regional digital shared services and local brand teams.
• Support the Digital COE in the prioritization and execution of the multiple COE-led activities.
• Manage the DAC portfolio of activities to ensure progress is on plan, on goal and on budget.
• Coordinate requests from brands and regions and to support prioritization and road mapping.
• Design new communications streams including ongoing sharing of new knowledge / insights acquired through data analytics.
• Maintain constant communication with internal stakeholders in terms of project updates and governance.
• Support analysis of ROI models for future opportunities so that prioritization is well informed.

Qualifications & Competencies

• Bachelor’s degree required
• 10+ years of related work experience
• Round understanding of the digital business with a mix of media, creative, technical, sales knowledge
• Experience developing COE and/or DACs in India working with a global team
• A business athlete, to the point, practical, results-driven
• Operationally fit, even when tasks are outside of their area of expertise
• Innovative, has a disruptive mindset, constantly looks forward
• Entrepreneurial, autonomous, open to collaboration
• Capable of working in a large corporate environment without full guidance (finds his/her path and makes it happen)
• Capable of raising consensus at all levels: peers, executives, team members
• Pushes the organization to constantly improve, shows opportunities, stimulates out-of-the-box thinking
• Effective communicator (written and oral)
• Available to travel (~25%)