Analyst, Loyalty Marketing - Pottery Barn

Job Description

Requisition Number: PB-16480
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Pottery Barn
Position Type: Full-time
JOB DESCRIPTION
About the Team
The Loyalty Team leads The Key Rewards, our new cross-brand customer engagement program, and three industry-leading credit cards. With brands including Williams Sonoma, Pottery Barn, West Elm, and Mark & Graham, our innovative business team powers strategy, marketing, analytics, and operations to drive loyalty across every customer touchpoint.
About the Role
This position is responsible for supporting all aspects of the credit and loyalty program for Pottery Barn, Pottery Barn Kids, and PBteen. The role will execute, maintain, measure, and report on loyalty marketing initiatives. The loyalty analyst will play a critical role in supporting the day-to-date operations of the Pottery Barn Credit Card program, including coordinating with bank partners, store teams, brand finance, creative and more. The ideal candidate is comfortable thinking analytically and creatively.
You're excited about this opportunity because you will...
* Contribute to driving Pottery Barn Brands' credit card business across retail and DTC channels
* Flawlessly execute programs to drive acquisition in both channels as well as to improve retention of current Pottery Barn cardholders
* Oversee loyalty marketing month-end close, manages all invoicing, accruals and re-forecasts
* Gain understanding of the brand's identity including product, editorial, and marketing initiatives in order to help ensure loyalty initiatives meet both financial and brand-building goals
* Keep abreast of the loyalty market and competition; bring insights to inform strategy
* Coordinate loyalty efforts across digital, print, and email channels and functional areas to integrate loyalty strategies into all marketing programs
* Assist with day-to-day operations in partnership with Bank Vendor (Alliance Data) to ensure credit card programs are being executed and deliverables are being met
* Manage projects from writing creative briefs to routing to key stakeholders to implementation
* Plan, execute, and project manage new marketing initiatives
* Continually improve and flawlessly execute against existing loyalty roadmap
* Collaborate regularly with marketing, creative, IT, finance, store operations, external partners and cross-channel representatives when executing programs
* Execute all loyalty reporting (weekly/monthly) as needed using finance, IT and marketing partners where appropriate
* Synthesize and analyze internal and vendor reporting; ensure alignment on assumptions and methodology
* Partner with the loyalty team to ensure cohesive marketing approach and customer experience across tender types
* Ensure tailored marketing approach across Pottery Barn, Pottery Barn Kids, and PBteen
* Assist in developing store events & experiential marketing strategy to drive engagement with credit card programs
Why you will love working at Williams-Sonoma, Inc.
* We're a successful, fast-growing company with an entrepreneurial vibe
* A technologically and data-driven business
* Competitive salaries and comprehensive health benefits
* We're at the forefront of tech and retail, redefining technology for the next generation
* We're passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative
* We have fun!
REQUIREMENTS AND QUALIFICATIONS
We're excited about you because...
* You have a Bachelor's Degree or equivalent work experience
* You have general business experience
* You have 2-4 years experience in marketing
* You have project management or campaign management experience
* You have proven analytical and organizational skills
* You have moderate to advanced Excel skills
* You have moderate to advanced PowerPoint skills
* You have the ability to prioritize and work on multiple projects under deadline
* You have strong attention to detail; outstanding follow-through skills
* You are able to work independently and with a team
* You are a quick and curious learner
* Finance experience a plus
* Experience or passion for retail a plus
* Loyalty, CRM, or credit experience a plus
About Williams-Sonoma, Inc.
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the home. Our family of brands includes Williams Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room, and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. In 2017, we acquired Outward, Inc., a 3-D imaging and augmented reality platform for the home furnishings and décor industry. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.
Benefits:
Once you are here, you can look forward to a wide variety of benefits. Our corporate vision--to enhance our customers' quality of life at home--extends to the lives of our associates. To that end, we offer an extensive benefits package designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:
* A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
* A 401(k) plan and other investment opportunities
* Paid vacations, holidays and other time-off programs
* Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
* Tax-free commuter benefits
* A wellness program that supports your physical, financial and emotional health
* In-person and online learning opportunities through WSI University, LearnIt and AcademyX
* Cross-brand and cross-function career opportunities
* Quarterly sample sales
* A business casual work environment
* A bike share program
* Time off to volunteer
* Matching donations to qualifying nonprofit organizations
* Company-sponsored walks and runs
* Healthy, organic options in the cafeteria and an awesome salad bar
* Discounts on nearby gyms and other local businesses
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer.
Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
Williams-Sonoma, Inc. is an Equal Opportunity Employer.
Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.