Integrated Marketing Communications Manager

Job Description

Job Description Job ID: BEC016072
About Us
Beckman Coulter develops, manufactures and markets products that simplify, automate and innovate complex biomedical testing. Our diagnostic systems, found in hospitals and other critical care settings around the world, produce information used by physicians to diagnose disease, make treatment decisions and monitor patients. Scientists use our life science research instruments to study complex biological problems including causes of disease and potential new therapies or drugs. More than 275,000 Beckman Coulter systems operate in both diagnostics and life sciences laboratories on all seven continents. For 80 years, our products have been making a difference in peoples’ lives by improving the productivity of medical professionals and scientists, supplying critical information for improving patient health and reducing the cost of care.Beckman Coulter offers a broad array of comprehensive, competitive benefit programs that add value to associates' and their families' lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits. We think you'll like what you see.If you believe your education and experience are in line with the position description and qualifications referred to above, and are motivated, energetic, and looking for a new and exciting opportunity, please submit your resume online at the URL below or at [ Link Removed ] .Beckman Coulter is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
Description
At Beckman Coulter, the Integrated Marketing Communication (IMC) Manager is a pivotal position that leads all marketing campaign development and execution for new and existing products, services and solutions. Each IMC Manager is responsible for a specific business unit and products—and must know the difference between a feature, a benefit and a value proposition. Our IMC managers are persona and customer journey savvy and know how to measure the impact of marketing activities—and are at ease with digital marketing. Our IMC managers know the value of Voice of Customer (VOC) and understand the benefits of using the Danaher Business System to ensure that we work across geographies and functions to ensure that we deliver world-class customer communications while maintaining the integrity of the brand.So, if you’re a marketer with the desire to be part of building a high-quality global marketing team that knows how to work across geographies and teams—and understands the importance of return on marketing investment, read on!

• Responsibilities
• Own the MarCom stream of the Launch Excellence Process for our largest business unit, Clinical Chemistry and Immunoassay
• Transform Voice of Customer, product features and benefits into world-class campaigns by identifying the customer buyer’s journey and key target audiences
• Work across product and regional marketing teams to maintain a marketing communication plan based on Beckman Coulter’s strategic priorities
• Serve as an expert on customer behavior with regards to channels (including digital) to design the tactics with the highest impact—and then measure that impact by partnering with our insights and analytics team
• Manage the development and production of customer-facing materials as well as help product marketing design training to help sales teams impactfully deliver the customer-facing messages
• Identify world-class marketing writing and graphic design as you evaluate the work of in-house and external agency writers and graphic designer

Job Requirements
Qualifications

• Bachelor’s degree in field (marketing, communications, journalism, English or related field) with 9+ years of experience OR Master’s degree and 4+ years of experience
• Experience working in an agency or in a matrixed global organization is preferred
• Experience working in the scientific industry (healthcare, IVD, Medical Device, Life Science, or other scientific industry) and with the Danaher Business System is preferred
• Quantifiable experience with digital marketing—especially SEO and SEM and social media is preferred
• Ability to present across the organization with clarity (as part of the job interview, you will be asked to present to the interview panel)
• Basic understanding of content management systems, marketing automation and Google Analytics
• Excellent attention to detail
• Essential behavior and skills
• Self-starter who has the ability to manage multiple responsibilities at one time with minimal supervision
• Familiarity and comfort with metrics and key performance indicators
• Leads others to solve complex problems, uses analytical thought to exercise judgment and identify innovative solutions
• Ability to comfortably work across geographies and functions and manage conflicting priorities
• Ability to communicate concisely and clearly in through multiple channels with global customers

Diversity & InclusionAt Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
Danaher Corporation Overview
Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years. At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team. Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.