Digital Advertising Account Manager

Job Description

ABC Owned Television Stations (OTVS) Group is comprised of eight television stations, a National Television Sales Rep, and divisional headquarters, as well as digital media business. The group has television stations in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham, and Fresno.
Our local markets and web properties include:

• WABC-TV - New York, 7online.com
• KABC-TV - Los Angeles, abc7.com
• WLS-TV - Chicago, abc7chicago.com
• WPVI-TV - Philadelphia, 6abc.com
• KGO-TV - San Francisco, abc7news.com
• KTRK-TV - Houston, abc13.com
• WTVD-TV - Raleigh-Durham, abc11.com
• KFSN-TV - Fresno, abc30.com

ABC Owned Television Stations (ABC OTV) is seeking a Digital Advertising Account Manager. The Advertising Account Manager (AAM) is responsible for all digital post-sales advertising campaign coordination including ad trafficking, reporting, and technical support for the ABC Owned Television Stations (ABC OTV). ABC OTV is comprised of eight TV Stations, totaling eight websites, 16 apps, and numerous long form streaming video access points. The position supports both the National TV Sales account executives and the local stations' sales teams.
This position will coordinate efforts to launch digital campaigns with various groups within the organization such as Sales, Inventory Management, and Technical Support. The role will also involve communication with outside teams such as creative agencies and 3rd party vendors.
Responsibilities :

• Focus on major areas of work, typically 20% or more of role
• Responsibilities include, but are not limited to:
• Coordinating kick off calls with client and Sales
• Collecting creative assets
• QA’ing assets prior to launch
• Trafficking display and video assets in Google Ad Manager
• Communicating campaign launch, monitoring campaign performance, and optimizing placements to deliver in full
• Troubleshooting issues with 1st and 3rd party delivery
• Analyzing and distributing campaign performance reports
• This position may also be responsible for project management of custom production campaigns and new ad products as determined by the business unit

Basic Qualifications :

• Experience in digital ad operations, digital account management or technical support
• Strong experience with ad trafficking in a web-based digital ad system
• Familiarity with JavaScript, HTML, and troubleshooting online technical ad-related issues
• Familiarity with VAST or VPAID tags
• Extremely well-organized and detail-oriented
• High degree of initiative and proven ability to execute, both individually and as a team
• Excellent writing and verbal communication skills with the ability to work with both technical teams and business strategy teams. At ease and credible with senior sales and agency executives.
• Demonstrated ability to work under tight deadlines, communicating timelines and urgency effectively with stakeholders.
• Proven ability to gather and filter complex data, providing insights related to analytics and revenue recognition
• Proficient in Microsoft Office
• Self-motivated

Preferred Qualifications:

• Experience with 3rd party reporting dashboards
• Experience using Google Ad Manager, Operative, Sales Force, JIRA, Confluence
• Familiarity with database applications
• Advanced knowledge of Microsoft Excel

Required Education :

• Bachelor’s degree