eCommerce Marketing Analyst

Job Description

Requisition Number: SS-15650
Area of Interest: Information Technology
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full-time
JOB DESCRIPTION
E-Com Marketing Analyst
About the Team
The Product Analytics team was formed to not only deliver deep web analytics, but also to improve overall site performance and drive incremental business revenue by applying leading web analysis and business insights to enhance the customer experience. The team closely partners with Technology, eCommerce leadership, and other teams to deliver new or enhanced capabilities based on these analyses and insights for an industry leading customer experience.
The members of the team are aligned to a brand and also work on cross brand analysis efforts. The team reports to the Director of Product Analytics and works closely with other teams in technology, including our A/B testing development team, our web analytics developers, and others to collectively advance WSI's overall on-line and off-line capabilities.
The Product Analytics team is highly visible and produces actionable analysis and recommendations that go directly to brand leads and executives. The environment is fast paced, and executive expectations are high.
About the Role
As an Ecommerce Marketing Analyst, you will support analytics reporting and analysis efforts for a x-brand to help connect offsite marketing efforts to onsite behavior. The expectation for the team is to go beyond traditional analytics reporting and provide actionable insights and to facilitate change and drive business outcomes.
We are excited about you because you will/have...
* Leverage onsite clickstream data (Adobe Analytics) and offsite marketing data to provide a holistic view of marketing channel performance for eCom leadership. Includes:
* Rich reporting that supports optimization of channel specific KPIs
* Deep dive analysis to explore gaps in customer journey by channel
* Partner with brand email marketing and operational teams to develop new reporting that shows the full customer journey from email send to final purchase.
* Drive partnership with centralized marketing teams, help to improve their usage of Adobe Analytics and ensuring site behavior data is properly leveraged in marketing strategy, performance reporting and analysis.
* In partnership of with Brand Marketing lead, support development of email and organic social strategies, ensuring each program has clearly defined KPIs and with reporting and analysis to help drive optimization towards those KPIs (goals).
* Create, update and distribute eCommerce reports and share insights and communicate findings with the brand team.
* Collaborate with peers to ensure consistency of information and reports, share best practices and develop systems knowledge.
* Evaluate current reporting tools and identify improvements as needed
* Collaborate with the brand & creative team to implement proper tagging across various elements of the website, ensuring accurate reporting on site changes or additions.
* Translate business requests into database queries, using SQL to deliver counts and reports that help others within the company gain a better understanding of our customers
* Analyze multiple data sources and databases to diagnose, troubleshoot, and improve various data issues
* Research and understand data sources, meaning and importance
REQUIREMENTS AND QUALIFICATIONS
You are excited about the role because you have...
* 2+ year of hands-on business analysis experience, strong understanding of extraction and manipulation of data from large scale databases and systems
* Ability to work effectively with teams in collaborative, cross-functional environment
* Well-organized, high attention to detail, deadline-oriented
* Excellent written and verbal communication skills
* Retail industry and digital marketing data experience a plus
Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.
Benefits
Once you are here, you can look forward to a wide variety of benefits. Our corporate vision--to enhance our customers' quality of life at home--extends to the lives of our associates. To that end, we offer an extensive benefits package designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:
* A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
* A 401(k) plan and other investment opportunities
* Paid vacations, holidays and other time-off programs
* Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
* Tax-free commuter benefits
* A wellness program that supports your physical, financial and emotional health
* In-person and online learning opportunities through WSI University, LearnIt and AcademyX
* Cross-brand and cross-function career opportunities
* Quarterly sample sales
* A business casual work environment
* A bike share program
* Time off to volunteer
Williams-Sonoma, Inc. is an Equal Opportunity Employer.
Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.