Assistant Manager, Email Marketing - West Elm

Job Description

Requisition Number: WE-16750
Area of Interest: Marketing
Organization: Corporate
Brand/Division: West Elm
Position Type: Full-time
JOB DESCRIPTION
Assistant Manager, Email Marketing -- West Elm
Who we are:
Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people's lives and spaces through creativity, style, and purpose. We create unique, modern and affordable home decor and curate a global selection of local, ethically-sourced and Fair-Trade Certified products, available online and in our 100+ stores worldwide.
Our home base is nestled down under the Manhattan Bridge in the DUMBO neighborhood of Brooklyn, NY, right above our flagship store. We are a dynamic, fast-paced brand with an exciting growth strategy. We value imagination, diversity and giving people the opportunity to explore, grow and shape our future. We look for innovative, smart and hard-working individuals who enjoy creative thinking and ingenuity. Help us carry out our mission of being a source of inspiration to our customers, creating a global community and tirelessly seeking ways to evolve our brand.
West Elm is seeking an Assistant Manager, Email Marketing to support email campaign management, planning & execution. Email marketing campaigns are one of our companies' most effective ways to tell our brand story and promote our product to our customers. As an Assistant Manager, Email Marketing, you will be responsible for supporting the Senior Manager, Email Marketing in all aspects of the email marketing program across daily, seasonal & triggered campaigns.
ESSENTIAL FUNCTIONS:
* Assist in managing campaign timelines to maximize available resources and achieve timely deliverables
* Ideate & write monthly email briefs in alignment with key seasonal stories & big ideas
* Assist in updating & maintaining the Email Marketing Calendar
* Collaborate closely with cross-functional partners on digital marketing, creative, copy, site & merch teams to ensure assets are delivered on time & align with overall brand strategies
* Become knowledgeable with the site, products, promotion strategies & processes in order to suggest optimizations and process efficiencies
* Stay up to date with industry best practices and competitor activities.
* Assist in maintaining weekly/monthly reporting recaps
* Build daily email linking in partnership with site merch team
* Communicate any ad-hoc email changes to creative team and ensure accurate deliveries
* Maintain & update weekly email creative & subject line overview
REQUIREMENTS AND QUALIFICATIONS
QUALIFICATIONS
* Bachelor's degree in marketing, communications or related field
* 2-4 years of related work experience
* Retail experience strongly preferred
* Ability to prioritize and operate with a sense of urgency
* Detail-oriented with ability to multi-task in a fast-paced team environment
* Self-motived with positive energy
* Knowledge of email industry best practices
* Ability to communicate with team members of all levels
* Resourceful & able to work independently to solve problems
COMPETENCIES
* Strong verbal and written communication skills
* Adaptable, with a willingness to learn
* Proficient in Microsoft Suite (Excel, PowerPoint, Word)
* Ability to project manage and develop timelines
Benefits:
We offer an extensive benefits package designed to help you grow, personally and professionally, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:
* Competitive benefits, including medical, dental and vision insurance; tax-free spending accounts; same-sex domestic partner benefits; commuter benefits; and more
* A 401(k) plan and other investment opportunities
* Paid vacations, holidays and other time-off programs
* A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
* Cross-brand and cross-function career opportunities
* Discounts on nearby gyms and other local businesses
This position is not eligible for visa sponsorship.
This role is not eligible for relocation assistance. Williams-Sonoma, Inc. is an Equal Opportunity Employer.
Williams-Sonoma, Inc. is an Equal Opportunity Employer.
Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.