Market Research Analyst

Job Description

Job Requisition ID: 15815

Additional Locations: Orlando, Florida; Boston, MA

Market Research at HMH:

​The HMH Market Intelligence and Research team is the voice for the customer at HMH. The team provides actionable industry, customer, market, competitive intelligence and market research (primary and secondary) to support strategic planning, product development and various marketing efforts across the company.

As a key member of the Market Intelligence team, the Market Research Analyst plays an instrumental role in contributing to the Customer Success of the organization. This position focuses on planning and executing primary market research studies based on direct customer input (via online surveys, focus groups, 1:1 interviews, etc.) to inform , customer success indicators, business strategy, marketing decisions and program and solution enhancements for stakeholders throughout the organization. The Analyst is responsible for conducting data analysis, reporting, and presentation of findings with actionable recommendations that drive revenue, growth, and profitability of the organization.

PRIMARY RESPONSIBILITIES

Conducts Research
Under supervision, creates, performs, and coordinates all research tools and activities needed to conduct formal secondary or primary research. Activities include managing the HMH Online Educator Panel; writing screener, questionnaire, and discussion guide questions; programming online surveys; and working with third-party vendors.

Analysis and Reporting
Collaborates with manager and/or senior level staff in analyzing data, summarizing findings, synthesizing findings with other information already in-house, assessing information in relation to overall market research goals for product, and presenting research to stakeholders.

Strategy and Planning
In conjunction with manager and senior level staff, participates in designing research project plans, including refining research goals and individual study objectives, selecting research methodology, identifying project milestones, assessing resource requirements, creating timeline, reviewing and controlling costs, and completing project on time.

Professional Development
Contributes to exploration and implementation of efficient and effective research methods through acquiring knowledge about product, markets, research methods, and general professional development.

Other
Assumes other duties, as needed to meet department and business goals, and as required by manager.

EDUCATION & EXPERIENCE

• Bachelor’s Degree required
• One year minimum experience of primary market research and project managemnet & analysis experience required; 1-3 years preferred
• Experience managing an online research panel or online research database required
• Experience with the education and/or publishing industries a plus

KNOWLEDGE & SKILLS

• Proficient with online survey software and market research analysis software
• Strong primary quantitative research analytic skills are required. Ability to draw conclusions and see connections between data and business decisions.
• Must be comfortable with all types of numerical calculations, including basic statistical operations.
• Solid verbal and written communication skills. Must be able to clearly present data findings, conclusions, and provide actionable recommendations.
• Flexible work attitude. Must be able to adapt to changes in schedules or work requirements, as needed, and have a positive attitude toward trying out new research methods and technologies.
• Good team player. Must collaborate with other teams across the organization, as well as within the Market Intelligence team. Must deal well with a wide range of people, from internal stakeholders to external customers and vendors.
• Must be detail-oriented, have good organizational skills, and be able to manage multiple projects concurrently.
• Fluency with core MS Office applications (Excel, PowerPoint, Word)
• Advanced degree in research, statistics or social sciences a plus.
• Knowledge of advanced multivariate statistical techniques is a plus.
• Some secondary research background is a plus

PHYSICAL REQUIREMENTS

• Occasional travel required (10% of time)
• Might be in a stationary position for a considerable time (sitting and/or standing)
• Able to move about inside the office to access file cabinets, office machinery, etc.
• Constantly operates a computer and other digital devices
• Must be able to collaborate with colleagues via face to face, conference calls and online meetings
• Ability to work in cross functional teams as well as work independently

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ABOUT US:
Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.
For more information, visit http://careers.hmhco.com

PLEASE NOTE:
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.

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