Associate Lifecycle Marketing Manager

Job Description

Communication has changed for people. It’s changed for businesses, too.

Intercom is the only suite of customer messaging products that drives growth at every stage of the customer lifecycle—across acquisition, engagement, and support. Today more than 30,000 businesses use Intercom to connect with a billion people worldwide.

Join the company helping businesses grow revenue through live chat, and so much more.

What's the opportunity? 🤔

Are you interested in joining a growing and dynamic team, focused on maximizing revenue by building stronger relationships? Do you desire to be at the forefront of transforming the way we acquire, delight, educate and retain our current and future customers? If so, the Intercom Customer Lifecycle Marketing team is for you! As a member of our team, you’ll be accountable for the delivery of an excellent customer experience for current and future customers. You’ll be the gatekeeper of our customer messaging calendar, actively owning what goes out to whom and when. On top of this, you’ll own ensuring we are delivering what our customers were promised, by writing and delivering all of our critical account and relationship-building messages to. In addition, you’ll collaborate with customer support, product, the wider marketing team and more who are in need of reaching our customers.

What will I be doing? 🚀

• You’ll oversee the development of our customer relationship messages including, but not limited to, product update announcements, customer newsletters, service messages, and customer satisfaction surveys
• Leverage customer data and analytics to create highly targeted audience segments — ensure that all messages are sent to the right people at the right time through the right channel
• Be a brand steward ensuring our brand promise and story are consistently being represented in all messages being created
• Report out to key stakeholders on our future plans, and our project results
• You’re the most organised person you know. That’s why you’ll be great at creating and managing our customer communication calendar, ensuring timely communication of critical business initiative
• You’ll also safeguard our customers from over-messaging. While it’s tempting to tell our customers about all the cool stuff we do, nobody likes too many messages :)
• Working with your friends in customer support, research and product, you’ll define the correct message, audience and timing of our messages

What skills do I need? 📖

• You have 2-4 years experience in a customer-facing roles, ideally in customer service, customer success or marketing
• You love to build relationships and delight customers because you know loyal customers equals higher LTV. And you don’t need to google “LTV” ;)
• You love the written word - you can create compelling marketing copy that sells and inspires action
• You’re organized, can hold your own around both technical and creative thinkers alike and can explain how we use data to do our jobs
• You have experience with Marketo, Salesforce, Tableau or other similar software
• You’re a team player, and you’re former colleagues will say that you collaborate well with others to get the job done. This is key for this role
• You thrive in ambiguous situations and love to build things from scratch

Bonus skills & attributes 🙌

• You know HTML, CSS and SQL
• You are an Intercom expert

Benefits 😍

We are a well treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! :)

• Competitive salary and equity in a fast-growing start-up
• We serve lunch and dinner every weekday, plus a variety of snack foods and a fully stocked kitchen
• Regular compensation reviews - we reward great work!
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Open vacation policy and flexible holidays so you can take time off when you need it
• Paid maternity leave, as well as 6 weeks paternity leave for fathers , to let you spend valuable time with your loved ones
• Commuting is a breeze with our generous public transport allowance
• Keep active with our wellness programme that allows you to expense gym and other sports activities up to €90 quarterly
• If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too
• MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done

We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organisation. We're committed to an inclusive and diverse Intercom! We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.