Data Analyst

Job Description

WHO WE ARE

Sid Lee is a leading creative agency with 600 professionals working globally out of offices in Montreal, Toronto, New York, Paris, and LA. Our multidisciplinary teams leverage the power of radical collaboration to build brands for the modern age, activating communication platforms to engage with today’s consumers across all possible touchpoints. Rooted in strategic thinking, our work ranges from advertising to branded content, digital solutions, design & branding, architecture & retail design, social media, experiential platforms & activations, and analytics. By breaking boundaries to create what matters, our company has earned a global reputation as a top-tier brand builder for some of the most progressive clients in the industry. Sid Lee is also at the origin of C2 Montréal, one of the largest innovation events in the world, and is part of kyu, a new collective of creative companies established by Hakuhodo DY Holdings, the second-largest agency network in Asia.

Unfortunately (or fortunately), talent isn’t the only thing we’re looking for. We also like to surround ourselves with the bold, caring, progressive, and persevering types. You know, the curious ones who take on impossible challenges and see their ideas through to fruition, and the entrepreneurs-at-heart who aren’t afraid of failure. They’re the artisans who make our collective kinder, stronger, and more purposeful.

ROLE

Data Analysts are responsible for providing analytical support for both internal and external clients. This person will work seamlessly across multiple clients or projects that help our clients improve their marketing performance.

As part of our strategy team, the Data Analyst is responsible for helping with our data driven strategic thinking and insight across multiple client engagements.

RESPONSIBILITIES

• Rigorous research + data guru
• Able to outline, identify real problems, set desired outcomes and size opportunities
• Takes anthropological approach to understanding human behaviour, environment and relationship for brands across verticals
• Master at conducting research efficiently from secondary sources; desire to use and conduct primary to give it meaning
• Develops and shares initial strategic point of view; able to rise above the dissertation and tell a story that is palatable and inspired
• Takes an active interest in industry shifts and helps inform agency perspectives on a variety of topics
• Demonstrate care for creativity and creative outcomes
• Demonstrate true partnership within the agency

QUALIFICATIONS

Soft Skills

• Curiosity, Creativity, Irreverence
• Communication – someone who can communicate the data in a way that is clear, concise and full of insights and actionable outputs
• Passionate about cultural anthropology, trend watching, futurists, analytics, performance indicators and the “reason why” of results
• Understands the difference between “foresight”, “insight” and “reporting the news"
• Storytelling
• Project management
• Detail-oriented
• A strong serving of humility, humanity and doubt

Hard Skills

• Experience with the following tools or methodology:
  • Google Analytics (expert)
  • Excel (expert)
  • Coremetrics and Omniture (working knowledge)
  • Facebook insights and YouTube Analytics (expert)
  • Paid Search, Organic Search and affiliate programs (strong understanding)
  • Social listening platforms: Netbase, Radian 6 / Sysomos or equivalent
  • Multi-level attribution modeling
  • Split, A/B and multi-variate testing
  • Databases and BI technologies
  • KPI definition and ROI potential analysis
  • Offline and online media benchmarks
  • Dashboard visualization best practices
  • Principals, strengths and weakness of using Market research and surveys

REQUIREMENTS

• Bachelor’s degree, MBA or Master’s degree in quantitative studies. The equivalent combination of education, training and work experience may be suitable
• 2-3 years of work experience in an advertising agency ideally