Senior Marketing Manager, DACH

Job Description

Senior Marketing Manager DACH
Marketing | Frankfurt, Germany or Remote Germany

Closing Date: 25th October 2019

Our agreement with employees

DocuSign is committed to building trust and making the world more agree-able for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

The team
Our Marketing team creates world-class content and data-driven marketing solutions that communicates the value of DocuSign’s Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business. We design creative for a new business campaign. Refine messaging around new product launches. Organize captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.

This position
As the Senior Marketing Manager for the DACH region (Germany, Austria, Switzerland), you will be an active all-round contributor to an integrated, highly-collaborative marketing team, tasked with developing and executing strategic marketing programs into the region for the large to enterprise business segment.

Responsible for demand generation in alignment with the company’s global direction, you will support the DACH regional Sales functions with integrated marketing programs to help achieve business objectives.

This position is an Individual Contributor role and reports to Sr. Director, EMEA Marketing.

Travel (up to 30%) for events and/or business development meetings with regional teams and partners and frequent travel to Paris.

Responsibilities
Drive key elements of the DACH territory strategy, by executing a calendar of online and offline activities to increase awareness, drive engagement, generate leads, and support conversion rates.

Marketing strategy and plan
With support of your team manager

• Development of annual/quarterly marketing plans, working closely with the wider marketing team and sales leadership to align to business objectives.
• Execution of marketing campaigns with the required tactics to meet targets for acquisition and management of the marketing lead pipeline.
• Track results of your campaigns on a monthly basis (leads, SQOs, closed-won projects) and improve performance with regular optimizations.
• Influence the content strategy from a large business perspective, to develop content aligned to stages of the buyer journey for the Majors and Enterprise segment.

Cross team’ alignment

To succeed in this role close alignment with Sales and Partner’ teams is key

• Be up to date on sales and partner’s initiatives and needs by building a strong relationship with main leaders and their teams
• Collaborate with your segment sales leaders to achieve common goals for new pipe generation, thought leadership meetings and events
• Support sales and partner’s teams achieving their quarterly targets by adjusting your plan to pipe requirements when needed

Digital marketing

• Collaborate with European digital Marketing team to define and execute digital marketing strategy and activities in the German language.
• Manage the localization of our worldwide or European digital campaigns and create new digital campaigns optimized for the German market.
• Collaborate with the corporate and European marketing teams to implement successful nurturing campaigns and processes.
• Plan, Conceive and manage email campaigns according to specific market needs.
• Set up educational and lead generation webinar programs in line with the overall marketing strategy

Content marketing

• Work closely with the content team to identify content needs according to market specificities
• Define strategy and promote content delivered such as white papers, eBooks, customer references, blog articles.
• Influence the docusign.de website (SEO optimization, add new pages, optimize the conversion funnel).

Events management

• Identify and manage strategic 3rd party events DocuSign should join to generate leads and improve brand awareness with on stage speaking opportunities
• Overall logistics and communication (pre and post) management of 1st party events
• Event calendar management and event reporting

Preferred Qualifications

• Proven track record of at least 5 years marketing experience, preferably in the B2B SaaS space
• Proven experience in digital marketing & event management
• Excellent written and verbal communication skills in German (fluency level required), full professional proficiency in English is necessary
• Experience with Marketing Automation and CRM systems is a must. Eloqua expertise is a plus
• Self-starter who can accomplish project with the minimal need for supervision
• A great team player, enthusiastic, proactive, hands on and results driven
• Aptitude for technology.
• Excellent people and management skills to interact with colleagues, cross-functional teams, partners and customers.

About Us

DocuSign® helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, hundreds of thousands of customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives. Plus, we save more trees together! And that’s a good thing.

DocuSign is committed to building a diverse team of talented individuals who bring different perspectives to the discussion and who feel a sense of inclusion and belonging when they join our team. Individuals seeking employment at DocuSign are considered without regards to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.

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