Growth Marketing Analyst

Job Description

Founded as the first-to-market Instagram scheduler in 2014, Later (formerly Latergramme) has grown from a simple Instagram tool to the #1 visual marketing platform for Instagram, Facebook, Twitter, and Pinterest. Now with over 2 million users globally, Later is a member of the Instagram Partner Program and a Pinterest Marketing Partner.

We believe that social media has become a visual experience, and we’ve designed our platform to help you visually plan and schedule your photo and video content.

Later helps streamline your social media strategy so you can set yourself up for more sales and success. Our features focus on visual scheduling, media management, marketing and analytics. Here at Later, our goal is to simplify Instagram marketing and make it accessible for all businesses.

What we are looking for:

As a Growth Analyst, you will build visibility and generate analytical insights around our channel KPIs, funnel efficiency, conversion rate testing, lifecycle management, and LTVs. Your ultimate goal is to help Later’s Marketing team drive, iterate, and optimize revenue opportunities for the business.

Reporting to the Head of Growth Marketing, this role will own data analysis and marketing forecasting within the organization. The Growth Marketing Analyst will find insights that can be leveraged to drive growth, activation, and increase retention. With a rapidly growing user-base in the millions, the ideal candidate for this role is an ambitious strategic thinker who loves to test and thinks about the bigger picture.

Embedded within a cross-functional Growth team, the Growth Marketing Analyst will work closely with customer success, paid acquisition, email, content, and product to uncover critical insights and develop hypotheses. You will be collaborating with the Head of Growth to build systems, implement processes, and run tests to constantly improve Later’s reporting as well as the overall performance of Later’s funnel.

Responsibilities

• Data ownership: Support the Marketing team in understanding the drivers of user engagement by collecting, cleaning, and maintaining data pipelines from numerous sources.
• Create visibility: Assemble and maintain dashboards that will allow the Marketing team to visualize data for both scheduled and ad-hoc reporting
• Find opportunities: Perform in-depth data analyses to identify user behavior and interpret findings within our userbase to drive additional revenue
• Surface insights : Dive into Later’s subscription products and subscriber behavior, including funnel analysis, user segmentation, user profitability, retention by cohort, and more
• Iterative reporting: Measure and report performance of all campaigns and assess against goals (ROI and KPIs). Build, maintain, and monitor KPI dashboarding on channel and overall Marketing team performance.
• Interpret results: Monitor, analyze, and inform testing agenda for Mixpanel’s conversion rate optimization program
• Strategic Support: Develop lead segmentation using LTV model, attribution modelling, and other relevant analysis that will refine ongoing growth and marketing strategy
• Attribution modeling: Evaluate and analyze funnel progression from lead to customer and advise on performance and attribution modeling.
• Forecasting: Support revenue and lifetime value forecasting of subscribers across different offerings

Skills & Experience

• B.S. in economics, decision science, statistics, engineering, applied math, operations research, or a related quantitative field
• At least 2+ years of post-collegiate in a quantitative field in technology, subscription services, or equivalent post-graduate experience
• Experience working with relational databases and SQL query languages
• Experience working with cross-functional teams in a fast-paced environment
• Quantitative forecasting experience
• Significant experience with Excel
• Ability to communicate the results of your analyses clearly to both technical and non-technical stakeholders

Bonus

• Experience with Mixpanel and/or Amplitude
• Proficient with statistical packages in R, Python, and/or SAS

Why Choose Later

Located near downtown Vancouver, in Chinatown, Later is pleased to offer all our employees a competitive salary, a chance to participate in the success of the company through equity, medical and dental benefits and a wellness program.

If you think you might be a great fit with our team, we’d love to hear from you.

Our Values

Our core cultural values are manifested in our practices and processes every day. We highly value transparency and fairness in everything we do. We look for people who like to move quickly, are ambitious yet humble and have a great sense of humour. If you have a mischievous spark of fun, that’s even better.

You have:

• A natural tendency to take initiative, achieve results and generally #GSD.
• A desire to constantly stay organized and create efficiency using technology, bringing order to chaos and uncertainty.
• Teamwork is your middle name. You want to brainstorm with the best of them and are continually looking for ways to do it better.
• A humbleness to recognize that sometimes you’ll need to apologize and admit mistakes (we’re all human after all!)
• Understand and work well in startup culture - be able and willing to take on all sorts of tasks and responsibilities.