Director Field Marketing – US Verticals

Job Description

Who are our employees?

We’re an eclectic group of 4,000+ dreamers, believers and builders, operating in over 40 countries. We’re Hungry. Humble. Honest. With Heart. The 4H’s: these are our core values and the DNA of our company. They help drive our employees to succeed, to strive to be better, to learn from every experience. Our employees are encouraged to have spirited debates and conversations and to think with a founder’s mindset. This means we’re all CEO’s of the company and, as such, make the best decision every day that aligns with our company goals. It’s through our values, our conversations and mindsets that we can continue to disrupt the industry and drive innovation in the market.

Who are we in the market?

Nutanix is a global leader in cloud software and hyperconverged infrastructure solutions, making infrastructure invisible so that IT can focus on the applications and services that power their business. Companies around the world use Nutanix Enterprise Cloud OS software to bring one-click application management and mobility across public, private and distributed edge clouds so they can run any application at any scale with a dramatically lower total cost of ownership. The result is organizations that can rapidly deliver a high-performance IT environment on demand, giving application owners a true cloud-like experience. Learn more about our products at www.nutanix.com or follow us on Twitter @Nutanix .

The Director of Field Marketing will lead a dynamic team and execute strategic programs in the US to support a $110M run rate business. You will develop an impactful marketing plan in concert with the Sr Directors of Sales for healthcare and SLED.

This role, reporting to the Senior Director of Growth Regions in the Americas (LATAM, West, SLED and Healthcare), will generate awareness and create demand using a variety of marketing campaigns, vehicles and tactics including account-targeted programs, with the primary objective of generating pipeline and accelerating the sales cycle.

The ideal candidate is a passionate, data-driven marketer that uses insights and a deep understanding of the regional marketing to align with the business. He or she is a team player collaborating with the Directors of West, LATAM Marketing as well as Commercial, Enterprise and Partner Marketing teams. Candidate is a player coach with strong leadership skills, who can grow and mentor our team.

This role will:

• Drive an effective, integrated marketing plan that supports bookings and pipeline goals, aligned to the Sr Directors quarterly objectives.
• Lead a growing team of enterprise field marketers in all US regions.
• Set performance goals, analyze success metrics and report results with complete transparency in order for continual improvement.
• Create and execute account-based marketing strategies within designed framework aligning to sales needs and goals.
• Drive behavior to consistently achieve marketing targets and objectives
• Act as liaison between corporate marketing and the field; be the face of marketing to the field sales teams, and conversely communicate needs of the field back to corporate marketing.
• Establish and proactively manage regional budget, being vigilant in tracking; and effective in spend.
• Build and maintain relationships with all local sales teams, channel partners, and technology alliance partners.
• Develop deep understanding of target audience, including pain points, spending profiles, key projects and initiatives, and competing solutions, in each region
• Align and customize global campaigns to fit regional needs.
• Lead field PR strategy and align with corporate PR.

Requirements

• Minimum 10+ years of experience in SLED and healthcare field marketing
• Managed and mentored direct reports.
• Proven track record of working with sales leaders to build and deliver results.
• Proficient with salesforce.com in gathering analytics and understanding data and insights.
• Comfortable with travel in region
• Able to work in a fast-paced, highly matrix organization
• Comfortable in an environment where change is a constant
• Clear, thoughtful communicator (verbal and written)
• Creative thinker and program builder with a can-do positive attitude
• Experience in social media and developing integrated programs