Digital Solutions Associate

Job Description

Digital Solutions Associate - 44849

Analytics - USA Los Angeles, California

DIGITAL SOLUTIONS ASSOCIATE

ABOUT THIS JOB:

Join a cutting edge, digitally focused team inside the world’s largest market research organization, Nielsen. Market Research experience not required, ideally looking for a digital media enthusiast with an interest is discovering and uncovering digital media effectiveness.

Nielsen’s advertising effectiveness practice is providing the first real-time, enterprise technology platform that allows advertisers and their partners in media to collaborate around measuring and optimizing the reach and resonance of television, online, and mobile advertising campaigns.

RESPONSIBILITIES:

• Work on ad hoc projects to support the Digital team, manages own portfolio of small tier 3 clients--portfolio may be 30-50 clients that have 2+ Nielsen digital products
• Leads daily set up of campaigns and then manages those campaigns and client checkpoints throughout the lifecycle of the campaign
• Acts as primary point-of-contact for digital publisher, platform and agency clients.
• Partners with Digital Solutions Director(s) across select, strategic accounts to drive adoption and value of Nielsen measurement tools and data.
• Partners with sales team to move new customers from trial to repeat business.
• Able to operate comfortably across different client disciplines from Ad Operations, Sales, Technology, Finance and Corporate Strategy
• Proactively teaches our clients how to interpret the results and derive insights from our digital campaign measurement solutions.
• Conduct storytelling product demonstrations that highlight the value the solution brings to the client
• Help clients meet their campaign goals with Nielsen syndicated data segments

A LITTLE BIT ABOUT YOU:

As part of our team, you will be surrounded by a group of enthusiastic and empowered individuals who seek to build connections between consumers and brands through data and measurement. You will also be joining a terrific organization who brings to bear the market’s most powerful proprietary data assets. Your mission will be to drive adoption and usage of several digital Nielsen measurement products, and also to train clients to be self-service in the various interfaces. Clients are managed via Google Meet screen share meetings and in person meetings in the appropriate regions clients reside in. Data interpretation and conclusions are highlighted for client campaigns during those calls. You will be on point for driving adoption and usage of several online Nielsen measurement products in our customer base with the ultimate goal of increasing revenue from existing customers.

QUALIFICATIONS:

• Bachelor’s degree, 1-3 year’s previous client services / account management/media planning experience within the digital media industry.
• Understanding of the overall media and measurement/analytics landscape in advertising and marketing trends.
• Experienced with running/overseeing online advertising campaign and media operations.
• Day-to-day client management experience.
• Overall interest in online media and data.
• Extremely organized and highly motivated.
• Excellent verbal/written communication skills.
• Strong analytical skills
• Strong project management skills.
• Strong quantitative skills.
• Word, Excel, PowerPoint skills.
• Knowledge in the usage and operations of ad serving technologies a plus.
• Team player and strong collaborator.
• Ability to work independently and remotely when needed.

ABOUT NIELSEN

We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.

We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen: careers.nielsen.com

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular

Primary Location : Los Angeles , California

Secondary Locations: , , ,

Travel: No