Marketing Data Analyst – Communications

Job Description

What's YOUR Mission?
Here at Raytheon, we work together as one global team creating trusted, innovative solutions to make the world a safer place. Our innovation spans all domains: from land and sea to air, space and cyberspace. We’re inspired by a noble mission that’s shared by Raytheon employees around the globe and an inclusive culture that empowers employees and celebrates their contributions.
What We Offer: Whether you’re just starting out on your career journey or are an experienced professional, Raytheon offers a robust total rewards package that goes above and beyond with compensation; healthcare, wellness, retirement and work/life benefits; career development and recognition programs. Some of the superior benefits Raytheon offers include paternal leave, flexible work schedules, achievement awards, educational assistance and child/adult backup care.
Find out why Forbes ranks us among the top 500 of America’s Best Employers by visiting us online at www.raytheon.com .
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Raytheon: Making the World a Safer Place
“Diversity is at the heart of all we do at Raytheon. We embrace diversity and diverse opinions; we treat people with dignity and respect to support our inclusive culture. This allows us to retain and attract the world-class talent and supplier base we need to develop the innovative solutions our global customers depend on. We view our diversity as a competitive advantage as a key enabler of our growth.'
- Thomas A. Kennedy
Raytheon Chairman and Chief Executive Officer
Job Description
Are you passionate about data? Do you enjoy working in collaborative and high energy environments? Are you the type of person that enjoys continuous learning and cross-functional collaboration? We seek an entrepreneurial data analyst to join our integrated communications team. Advising multiple internal and external campaign teams, you will provide analysis and insights that are instrumental to targeting audiences, developing and refining channel strategies and optimizing content. Leveraging a suite of analytics and reporting tools, you will help address the complex challenges of marketing effectiveness, ROI, audience behavior and campaign effectiveness while working closely with channel owners and campaign leads to monitor and analyze campaign outcomes. Additionally, you will serve on a cross-functional, cross-business, team of analysts charged with collaborating on the creation of new innovative solutions for your customers.
Key Responsibilities will include:
Data-Driven Counsel – provide data-driven counsel to improve effectiveness of employee engagement and external marketing campaigns.
Audience Analysis – Create and maintain in-depth profiles on campaign audiences and their influencers. Develop targeting recommendations based on audience research.
Analytics Reporting – Develop standardized reporting to monitor and analyze channel effectiveness, audience sentiment and campaign return on investment (ROI).
Channel Optimization – Collaborating with campaign channel leads, use data to refine channel strategies, test messaging and optimize marketing spend.
Data & Reporting Tools Management – Lead department understanding, use and integration of data analysis, targeting and reporting tools. Monitor data science trends, emerging tools and technologies to continually improve frameworks, processes and best practices.
Competitive Research – Monitors competitor tactics and industry best practices to inform campaign strategies.
Required Qualifications:

Bachelor’s degree in Statistics, Econometrics, Engineering, Computer Science, Finance, Mathematics or a quantitative degree in other social science or hard science fieldsMinimum 2 years of experience in data analysis or marketing research.
Skills & Experience

• Collaborate with data owners and technology teams to source data sets required for analyses Apply quantitative techniques (normalization, applied statistics) to cleanse and explore large, complex data sets in preparation for further analysis Develop and implement hypothesis tests
• Develop, validate, and operationalize appropriate mathematical and statistical algorithms and models, including implementation on large data sets in development and production environments
• Review, enhance, and execute operationalized algorithms and models
• Execute qualitative and quantitative research initiatives that support internal objectives, including writing surveys, managing survey fielding, analyzing banners and cross-tabs
• Effectively communicate statistical/mathematical techniques to non-technical audiences and senior leadership
• Create repeatable processes and scalable data products in collaboration with the advanced analytics team
• Stay current with new data science methods, technologies, industry trends and open source packages
• Proficiency in Google Analytics, social media analytics, Excel and Microsoft Office suite
• Must be able to work both independently and as a member of a multi-functional team


• Desired Skills


• Excellent communication skills, with ability to process and present complex information in a concise and compelling manner to non-technical audiences
• Ability and eagerness to learn, educate and mentor others
• Experience in diverse domains (marketing, communications, information technology, business development, human resources)
• Experience with Sprinklr, Datorama, Cision, BrightEdge and/or Quid
• Defense Industry Experience
• Raytheon Company Experience

This position can be a Salary Grade G07 or Salary Grade G08 based on the candidate's qualifications as they relate to the skills, experience and responsibility requirements for the position.
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