Search Engine Marketing Specialist: 10173.653

Job Description

EMPLOYER NAME: TripAdvisor, LLC

POSITION: Search Engine Marketing Specialist

WORKSITE: 360 3^rd Street, San Francisco, CA 94107

POSITION DESCRIPTION: Design and implement robust A/B tests to measure potential impacts of different test related to bidding and keyword coverage; monitor and analyze performance of tests performed by the SEM team; create and maintain tableau dashboards for measuring performance, monitoring, and debugging of bidding features; assist in implementing and monitoring new SEM bidding algorithm rollouts; implement ways to monitor operational system issues relating to problems with account structure and bidding; identify types of problems in keyword base to help improve keyword buildout and cleanup system to scale; analyze data to help make automated solutions for keyword coverage settings; identify and fix issues and inefficiencies in account structure and settings; organize and categorize keyword patterns by different languages and different hotel types in order to create a better user experience; analyze regional and market performance trends to identify areas of opportunity and potential problems that may not exist in a market; work with localized search engines to identify unique opportunities for business; identify areas of opportunity in keyword coverage base to find more relevant traffic for the site; QA new features to automate the build out and removal of keyword base to help improve traffic and relevancy; implement changes in keyword base to help cover all highly relevant traffic; coordinate with global bidding team to make sure daily bid checks go smoothly; train members of the global bid enabling team on how to identify problems in bidding based on bid-change metrics.

REQUIREMENTS: Master's degree (or foreign equivalent) in Business, Statistics, Customer Analytics, Finance, or a related field; and one (1) year of post-baccalaureate work experience in the job offered or in a related position. Experience must include the following: Demonstrable Experience working with engineering or data science teams; Demonstrable knowledge of Search Engine Marketing concepts and practices; Demonstrable knowledge of querying in SQL; Demonstrable Experience with Google adwords and Bing ads; Demonstrable experience working with and analyzing large data sets; Demonstrable Experience taking learnings from data into actionable findings; Demonstrable experience identifying issues in complicated systems.

Job #: 10173.653.

TO APPLY: Please Mail resume to: TripAdvisor Recruiting, 400 1^st Ave, Needham, MA 02494 referencing 10173.653. EOE.

TripAdvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand. At TripAdvisor, you will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions.