Young Professional, Marketing Automation Specialist (Trainee) Job

Job Description

Requisition ID: 228626
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Graduate
Employment Type: Limited Full Time

COMPANY DESCRIPTION
SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

About SAP Digital Commerce

SAP Digital Commerce builds and runs SAP’s e-commerce capabilities. Core of our strategy is to enable customers to discover try and buy solutions and services in online self-service. Research shows that more and more decision makers form their opinion about IT solutions before contacting the vendor. SAP Digital Commerce digitizes the selling process by providing tailored and automated customer communications to the support the customer’s decision making process in a no touch, digital fashion.

ROLE DESCRIPTION

The Marketing Automation Specialist will be responsible for setting up, deploying, and managing automated acquisition, conversion and retention/upsell programs in its marketing automation tools. This role will also manage the lead routing process to ensure appropriate leads are sent to the inside sales team. The ideal candidate is a marketing professional who is passionate about lead nurture, automation, and enjoys being hands-on with marketing automation platforms. You have a proven record in maintaining and improving marketing automation processes, excellent reporting skills, and improving the performance of marketing programs. You’ve ideally worked for a SaaS company and have driven try-to-buy conversion and post-purchase adoption. As part of our highly collaborative team, you will not only support the strategic focus but also bring creative ideas to help convert leads and enhance the operational efficiency.

EXPECTATIONS AND TASKS

• Implement nurture programs and campaign strategies, working closely with the product sales and content teams
• Build, execute and maintain marketing programs in SAP Marketing Cloud
• Segment database for effective campaign targeting
• Monitor, analyze, and report on campaign performance
• Identify opportunities to develop and enhance marketing programs through A/B and/or multivariate testing to increase response rates
• Managing data sources and maintaining clean database
• Manage lead routing processes
• Manage solutions that are integrated with the marketing tech stack
• Coordinate with product leads, design teams and internal/external agencies to ensure creative assets are developed
• Ensure compliance with data and commercial communication regulations – GDPR, etc.

EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES

• Must be a recent graduate of Bachelor’s degree in related field
• Sound understanding of marketing automation, lead nurture, and email marketing experience in the SaaS industry (ideally B2B)
• Hands-on experience with SAP Marketing Cloud or Market or any other marketing automation platform
• Previous B2b experience desired
• Experience working with product management to develop seamless, trigger-based messaging (product alerts, nurture, upsell, etc.) based on product usage
• Strong understanding of workflow processes and systems within marketing and sales cycles
• Strong understanding of A/B and multivariate testing
• Strong analytical skills
• Basic skill and knowledge of HTML
• Strong attention to detail
• Excellent verbal/written communication skills

WHAT YOU GET FROM US

Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now .

SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: [email protected] or [email protected] , APJ: [email protected] , EMEA: [email protected] ).

Successful candidates might be required to undergo a background verification with an external vendor.

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