Senior/Performance Marketing Manager

Job Description

At Booking.com, we make it easier for everyone to experience the world. We began by taking hotel bookings online over 20 years ago and we’ve been shaping the travel industry ever since. Today, we’re building a platform that connects all parts of the trip – from accommodation to transport, tickets, tours and more.

From our HQ in Manchester, our Transportation team helps people get where they want to go, anywhere in the world. Whether customers want the freedom of a car, the ease of a taxi or the economy of public transport, we make it all possible.

Our team is passionate about helping people travel. They see challenges as opportunities. And they’re always ready for change.

About the role

As the legacy businesses of Rentalcars.com and Rideways.com become more integrated into Booking.com, we’re changing the way that we organise ourselves to deliver our Marketing. Specifically, we’re moving to a model where business units, such as our own, rely on central Marketing services for the delivery of our core marketing channels (Paid Search, Email, SEO).

This reorganisation has driven a requirement for a marketing leader in the BookingGo Business Unit (BU) to lead the cross-channel management of these marketing services. The role will represent the BU to the core marketing services, and represent the requirements of the marketing services to the BU.

This is a highly critical role for ensuring the continued success of BookingGo within the new organisation & is a great opportunity for an ambitious, data-driven individual to own our performance marketing strategy & take a leading position in the business, making sure that we deliver on that strategy, and on our ambitious profit & volume growth targets.

The role will report directly into the Marketing Director, and will be a key member of the Marketing Leadership Group.

Key responsibilities

• Leading relationship with key marketing services delivery leads in each of the major Marketing as a Service channels
• Monitoring channel performance & coordinating/ensuring delivery from channel teams
• Being responsible for the overall Performance Channels budget delivery
• Negotiating resource allocation with Marketing teams & maintaining sufficient focus on BU priorities (never to the detriment of the overall Booking.com priorities)
• Representing the Marketing Service channels into the business & influencing the commercial & product organisations to deliver a programme of work that maximises the likelihood of success in our performance channels
• Represent the BU priorities into the Marketing teams, making sure that our Marketing is delivered in a way that is consistent with our values & our priorities as a BU
• Setting & leading delivery of our cross-channel creative strategy
• Setting & implementing a team strategy that maximises potential for success on above

About the successful candidate

Required

• You are highly numerate
• You have a strategic mindset
• You are able to trade-off short vs. long-term targets
• You have high standards for quality of delivery from yourself and from others
• You are impatient
• You are great at building positive, productive relationships
• You are great at extracting stories & crafting hypotheses & strategies from data
• You have excellent interpersonal skills, and you are able to clearly communicate complex topics in simple terms, to a variety of audiences
• You are a highly motivated self-starter with a flexible, can-do attitude
• You are an uncommonly fast-learner
• You place a high value on delivering business impact

Desirable

• Experience leading client-side agency relationships
• Experience working with, or delivering, Performance Marketing
• An understanding of / experience in the travel industry
• An understanding of / experience in ecommerce

This role could be well suited to any of:

• A management consultant of 3-4 years’ experience looking for a first move into industry
• An excellent marketing specialist looking for a more strategic, broader marketing role
• A marketing agency leader looking for a first move to client-side
• An excellent product or commercial leader looking for a new challenge