Market Research Analyst, Consumer Insights

Job Description

Market Research Analyst, Consumer Insights - 41836

Client Services and Sales - Hong Kong Quarry Bay, Eastern District

For our Hong Kong office, we are currently recruiting for Analysts and Senior Analysts in Consumer Insights team

About the Consumer Insights Team:

Companies have increasingly been relying on market insights to make informed decisions and our role at Nielsen has evolved into us being information scientists -predicting the ‘What's Next’ for our clients, in order for them to grow, stay relevant in the present and for the future. Our behavioral researchers in Nielsen’s Consumer Insights team tackle our clients’ issues by unlocking the why and the how, while ourdata researchers identify key clients' priorities quantitatively by applying data science techniques on survey and other big data sources

Key Accountabilities:

• Maintaining and building an accurate, complete, up-to-date understanding of the market with insightful data and intelligence
• Accountable for analyses, charting and performing quality checks for analytic reports
• Assisting in developing analytical solutions, consumer insight recommendation and developing questionnaires aligned with client goals and needs
• Assisting in preparation of proposals and credential presentations
• Ensuring timely and quality deliverables and services to clients
• Providing administrative and operational support in research projects
• Collaborating with the various internal teams for research projects

Experience:

• Graduate or one year experience for Analyst level. Two or above years’ experience for Senior Analyst.
• University graduate in Marketing, Business, Economics, Social Sciences, Mathematics, Statistics or equivalent disciplines
• Inquisitive and passionate in Market Research
• Excellent analytical, communication, and coordination skills
• Proactive and strive for excellence and a good team player
• Good command of written and spoken English and Cantonese. Mandarin is a plus.

What you will learn in this role : Processes and that are beyond your textbooks, working with multinational clients and startups as well as working with an innovative and technical digital-savvy team

What makes this role interesting: An energetic entrepreneurial spirit, where the insights and projects are customized to our clients’ needs, which means our Analyst and Senior Analysts learn about different industries and businesses.

ABOUT NIELSEN

We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.

We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen: careers.nielsen.com

Job Type: Regular

Travel: No