Marketing Communications Specialist

Job Description

Marketing Communications Specialist, Global Services Business Area
Job Summary
Trimble Global Services is seeking a Marketing Communications Specialist with three or more years of general marketing experience. Reporting to the Marketing Communications Manager, you will be responsible for supporting marketing communications activities and the Global Services(GS) marketing communications annual plan developed by the Marketing Communications Manager. This includes writing/editing content, maintaining/distributing department newsletters, website content management, trade show event support, performing market research & analysis projects, and other projects and duties as assigned by management.
Primary Duties and Responsibilities
General Writing/Editing Division Communications Global Services is a division with matrix business area connections in Trimble worldwide. Communication requests and support can come from many groups including Product Marketing, Global Services IS, Technical & Repair Services, and more. Key in this area is:

• Learning and executing Trimble brand standards and Global Services divisional product positioning to ensure Global Services distributor facing/end customer materials to conform to Trimble brand guidelines and promote the value and features we offer
• Developing a working knowledge of the various groups within Global Services and their function and roll in the larger organization
• Writing creative social media content

Writing/Editing, Managing Distribution & Analytics Tracking
Global Services currently provides communications initiatives for the division that distribution partners and employees use to get information about the Global Services business. Current communications include the Global Services employee newsletter, the Global Services Partner newsletter, the Internal Product & Marketing Announcements(IPMA) and the twice-annual distribution of the Global Resources Resource Guide. Key in this area is:

• Managing and maintaining newsletter distribution list updates and unsubscribes
• Learning and maintaining a working knowledge of data privacy guidelines used by Trimble to ensure communications activities are in compliance with regulations around the globe. Having a basic understanding of data privacy is useful to start
• Collecting content updates from divisional subject matter experts, reviewing content against brand guidelines, and formatting communication vehicles for distribution
• Learning the process to create, write and distribute the Internal Product & Marketing Announcements(IPMA) communication. Included is writing article content for appropriate business area newsletters, participation in the IPMA internal communications weekly call, and serving as a back-up to weekly process

Global Services Website Management
Global Services manages web interfaces for Trimble.Com/Global Services, Trimble Partners, and various content management sites like DocuShare for the division. Key in this area is:

• Creating new pages, creating/editing site content, searching/editing photo needs, reviewing analytics, and working with cross-functional subject matter content experts
• Video editing experience is a plus
• Content management software experience is helpful

Trade Show/Event Support
Global Services participates in various trade events throughout the year as deemed by Global Services Leadership. Key in this area is:

• Managing to a timeline of deliverables to execute an event on time and on budget
• Ability to work in Trimble’s larger matrixed marketing organization worldwide
• Ability to interpret end customer positioning needed to inform, educate and promote the product
• Previous event management experience a plus

Key Organizational Interfaces

• Peers and Managers within Global Services product marketing
• Marketing Communications Managers of affiliated business areas
• Global Services Director of Marketing
• Global Services Sales team

Experience, Personal Characteristics, and Skills

• The right candidate will be creative, have an active curiosity, high energy, and a non-linear imagination. In addition, the right candidate needs to be proactive in their approach to their daily work. Projects are often presented that require the candidate to take the personal initiative to seek out what is required to go-to-market with the initiative
• Bachelor’s Degree in Business, Marketing or Communications with three or more years of marketing communications experience
• Prior marketing experience in a distribution channel is desired
• Superior written and verbal communication skills
• Strong evaluation skills
• Proven program and project management skills
• Mastery of applications for word processing, presentations, spreadsheets, databases, online, and media. Experience with design applications like Adobe InDesign, Photoshop and video editing software, Adobe Premier is a plus
• Must be able to flourish in a matrix organizational environment
• Strong work ethic and adaptability to change
• A direct and effective communicator
• Minimal travel is required but may include bi-annual travel for sales and marketing meetings
  

Trimble is an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so, we are changing the way the world works. Our solutions are used in over 140 countries and we have incredibly diverse lines of business.
Our employees represent this diversity and can be found in over 30 countries, working closely with their colleagues around the world. Due to our geographic, product and customer reach, there is plenty of room at Trimble for exceptional people to grow. Join an innovative industry leader and position yourself for success. Trimble Inc. is proud to be an Equal Opportunity and Affirmative Action Employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, status as a covered veteran in accordance with applicable federal state and local laws, or any other protected factor. EEO/M/F/V/D
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