Marketing Analytics Manager

Job Description

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.4 trillion and operations worldwide. Chase serves nearly half of America’s households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: 5,200 branches, 16,000 ATMs, mobile, online and by phone. For more information, go to Chase.com.

The Home Lending Marketing Analytics team provides specialized skills in big data, business intelligence, program analytics and insight reporting. This position’s principal responsibilities will be (1) Formulating and executing marketing tests in support of marketing strategy team; (2) leading analytical assessment and reporting of Chase home lending marketing campaign performance, and (3) the presentation and communication of results to stakeholders in order to inform and shape future strategy.

Key Responsibilities:

In this role, you will be the analytical and optimization expert for driving improvements for campaign-level analytics. This includes a balance of data analysis, data visualization, marketing/campaign optimization and storytelling. Expertise and insights will be expected to support campaign strategy, targeting, audience management, test design, reporting and optimization.

Design & Execution of Marketing Tests

• Provide statistical expertise in the test design, collaboration and analysis of incrementally and across campaigns and tactics
• Work collectively with the lines of business to thoroughly understand business metrics of all campaigns and ensure incrementally tests are set up for success
• Devise, plan and implement in market tests to innovate unique opportunities

Data Analytics

• Collect and stitch together data across various platforms and sources to assemble a complete view of campaign performance
• Conduct analytical assessments of campaign performance, isolating key drivers of success aligned to business goals
• Build measurement plans based on strategic imperatives, communications objectives and media strategies
• Proactively identify and interpret key drivers behind marketing and media performance, and deliver insights to channel owners to optimize efficiency of spend and performance of media as aligned with business goals

Marketing Optimization & Deep Dives

• Effectively communicate marketing performance to internal team members and clients
• Collaborate with marketing partners on devising data-driven analysis that generate actionable insights to optimize strategic improvements in marketing effectiveness
• Plan and forecast optimal scenarios for improved marketing
• Relate marketing interactions with business outcomes that yield innovations in our go-to-market strategy
• Provide deep analysis on several projects outlined by senior management and lines of business
• Create your own deep-dives based on current topics, trades and innovation

The ideal candidate will have significant academic and professional experience using quantitative analysis tools to assemble, analyze, and draw conclusions from business data. The candidate will also have experience in developing and managing marketing analytics and have project management experience. The candidate will also contribute to the creation and maintenance of a robust analytics foundation to facilitate rapid reporting, review, and analysis of key metrics driving revenue and service delivery of the firm and in support of the Marketing Strategy Leadership Team.

Qualifications:

• BS/MS in a quantitative/analytical discipline such as Engineering, Computer Science, Statistics, Economics, Applied Math or similar
• 5+ years of experience delivering actionable insights and partnering with business partners to deliver measurable results
• Experience with marketing campaign test design, reporting and optimization, including first hand usage of campaign management platforms preferred
• Experience using statistical computer languages (R, Python, SLQ, etc.) to manipulate data and draw insights from large data sets
• Experience with distributed data/computing tools: Map/Reduce, Hadoop, Hive, Spark, Gurobi, MySQL, etc.
• In-depth knowledge and understanding of test designs and pre-launch audience sizing at various levels of statistical significance
• Experience analyzing digital web marketing performance using tools like Google Analytics, Adobe/Omniture, etc.
• Experience using data visualization tools to succinctly convey results/trends and insights to business partners with tools like Tableau, Business Objects or MicroStrategy
• Expert in building Excel workbooks and PivotTables
• Demonstrated experience asking the right questions to explore ideas and choose appropriate techniques for solving any given problem
• Quantified results from conducting analyses to provide data-driven recommendations and opportunities that solve business problems
• Superior written, oral communication and presentation skills with experience communicating effectively with multiple levels of business partners
• Experience presenting recommendations in a clear and concise way to "tell a story" with data
• Ability to work effectively in cross-functional teams and influence business partners
• Ability to think beyond raw data and to understand the underlying business context and sense business opportunities hidden in data
• Self-starter with out-of-the box problem solving skills who can independently drive results
• Strong time management skills, with the ability to multi-task and keep numerous tasks on track
• Demonstrated superior attention to detail