Affiliate Marketing Manager

Job Description

Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU...Protect This House?!

Summary

Under Armour is seeking a Manager of Affiliate Marketing to work within the Digital Performance Marketing Team within North America Consumer Engagement. This position is responsible for managing the North American UA Affiliate program and must possess strong vendor relations, project management, communication and analytical skills. Direct experience with direct-to-consumer e-commerce or multichannel marketing preferred.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Manage the Under Armour Affiliate Program by adding new affiliates, optimizing existing affiliates and scoring significant strategic and tactical wins with key partners in the channel.
• Analyze and provide reporting on program KPI’s – identifying opportunities for growth and improving efficiency
• Manage programs within acceptable levels of advertising spend, contribution and customer long term value
• Provide regular reporting (daily, weekly, monthly) on campaign performance
• Liaise with UA internal stakeholders and third parties responsible for program execution
• Execute trend analysis, monitoring and competitive benchmarking

Competencies:

• Analytical - Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Customer Service - Responds to requests for service and assistance; Meets commitments.
• Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Remains open to others' ideas and tries new things.
• Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
• Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
• Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
• Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong drive for continuous improvement – maximizing growth, accelerating the rate of new customer acquisition and improving program profitability
• Demonstrated ability to negotiate and partner creatively with our vendors
• An analytical, problem solving and results-driven approach to e-commerce challenges and opportunities
• Demonstrated flexibility- adapts to a changing work environment while meeting company and department milestones
• Must be willing to work in a fast-paced environment with an openness to change as our company grows
• Maintain a positive, enthusiastic and energetic demeanor which helps foster an upbeat working environment
• Experience using statistical techniques to evaluate marketing tests
• Experience with automated campaign management or segmentation tools
• Knowledge/experience with order allocation methods/best practices
• Ability to work with API’s and monitor/manipulate data feeds
• Ability to work autonomously and be a “self starter”
• Highly developed interpersonal skills and ability to build & maintain strong affiliate relationships
• Experience working with affiliate networks, e.g. Awin and Commission Junction

Education and/or Experience

• Bachelor’s Degree from a four-year college or university – academic focus in Marketing, Ecommerce and/or Business preferred
• 4+ years’ experience managing or supporting Affiliate marketing programs in a data-driven, multichannel, direct-to-consumer Ecommerce retail environment– preferably with a top 100 multi-channel retailer or a top 200 eTailer
• Advanced knowledge of Microsoft Office (Word, Excel, Power Point), and BI Tools

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.