Demand Generation Account Based Marketing Manager

Job Description

Applies advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower level employees.

Responsibilities

• Create and Execute relevant Marketing Campaigns using Social Media, Digital Marketing, SEM and other tactics aligned to Regional business strategic initiatives based on a clear understanding of customer journey through direct and indirect sales motions.
• Design, plan, and execute Account Based Marketing (ABM) in B2B and B2C sales motions.
• Execute marketing plan or a solution through cross- functional alignment and coordination aligned with budget guidance.
• Create positioning, messaging and content for social digital and sales tools.
• Identify/develop innovative/ breakthrough program metrics/benchmarks.
• Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term GTM plans and budgets.
• Direct development of value proposition, integrated solution offering and market positioning to/with/through partner and successfully launch campaigns/solutions in the market (typical GSB partner profile is large and small partners with majority operations in the Americas region).
• Ensure sales force is fully armed with materials and messages and provide sales teams with technical and business assistance for targeted industry and customer segments.
• Lead and develop breakthrough partner strategy and Marketing plans.
• Develop regionally go-to- market strategy and guide marketing effort to ensure market penetration.
• Establish and maintain execution level relationship to promote HP and partner total solution capabilities.
• Additionally, may be assigned responsibilities at lower job levels.

Education and Experience Required

• BA or BS in Marketing or related field; MBA preferred.
• 7+ years marketing experience.
• Industry, sales and/or channel experience.

Knowledge and Skills

• Experience on Social Media, Digital Marketing and Marketing Campaign Creation and Execution (is a MUST).
• Min 3 years of experience in designing, planning, and executing Account Based Marketing (ABM) campaigns in B2B and B2C sales motions.
• Expert knowledge of marketing principles, practices, tactics and tools.
• Experience in developing and driving consistent field adoption of industry/segment message.
• In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program.
• Familiarity with and/or experience in partner marketing.
• Excellent written/oral communications and analytical skills.
• Excellent interpersonal skills; ability to build and manage virtual teams.
• Excellent negotiating skills.
• Ability to interface effectively with all levels of management and functional disciplines.
• Excellent influencing and consensus-building skills.

Impact/Scope

• Set overall strategic and tactical direction for marketing programs that generate revenue and share.

Complexity

• High – Frequent senior management, partner and/or customer interface; frequent cross-functional/cross- organizational interaction on strategic and tactical issues.

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