POSITION SUMMARY
Aetna is seeking an exceptionally talented and motivated individual to join our Marketing Automation Center of Excellence (MACOE). As the Marketing Automation Product Manager, you will be responsible for platform digital maturity, platform governance and encouraging adoption of digital technology. You must possess a solid understanding of a broad range of digital marketing areas and experiences with technologies that include Marketing Automation Platform, Email Marketing, CRM, and Analytics. Partner with Tech Lead in white boarding sessions with key stakeholders to understand strategic business goals, needs and current use of the platforms and processes. Establish policies and platform standards. You should be able to establish immediate credibility and leverage hands-on experience when it comes to designing and implementing highly effective marketing automation strategies and tactics, interfacing closely with both business and IT stakeholders.
Fundamental Components:
BACKGROUND/EXPERIENCE desired:
EDUCATION
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
FUNCTIONAL EXPERIENCES
Functional – Project management
REQUIRED SKILLS
General Business/Applying Reasoned Judgment/MASTERY
General Business/Demonstrating Business and Industry Acumen/ADVANCED
Leadership/Creating Accountability/ADVANCED
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth,achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you viae-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
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Potential Telework Position: No Percent of Travel Required: 0 - 10%About Aetna
Aetna a diversified health care benefits company, provides individuals and many others with innovative benefits, products, and services.
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