Lead Digital Analyst

Job Description

Applies advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower level employees.

Responsibilities:

• Leads complex data and business analyses to develop business plans, and identifies recommendations and insights.
• Works independently to construct highly complex statistical and financial models to forecast business performance; coaches others on model development.
• Establishes the metrics required to measure business performance, and develops the process for identifying and addressing performance gaps.
• Manages complex, time- sensitive market research projects and prepares synthesized intelligence reports with clear implications.
• Leads cross-functional teams across the entire span of business planning activities.
• Contributes to priority projects by adding creative insights and developing recommendations.
• Partners with business leaders to develop business plans and proactively identify new opportunities.
• Develops go-forward business plan recommendations based on potential risks and returns.
• Identifies cutting-edge analytical tools, models, and methods for making key business decisions.
• Works with business stakeholders to establish requirements, and manage the production and distribution of on-going reporting, analyses and insights across our digital partners.
• Oversees production and delivery of analytic deliverables, and sets expectations with key business stakeholders.
• Collaborates with team members to establish analytic methodology; manages and prioritizes A/B and multivariate testing projects.
• Use of advanced statistical information and models to predict the outcome of proposed projects and provide data-driven recommendations to ensure successful execution.
• Manages the implementation, maintenance, accuracy and improvement of digital analytics data, systems, and tools.
• Inform site optimization strategies, by proactively providing quantifiable recommendations to drive growth.
• Experience with digital advertising platforms and demand generation analytics. Strong background in paid and organic optimization.
  

Education and Experience Required:
Typically 6-10 years work experience in strategy, planning, operations, finance, or related functional area. Advanced university degree (e.g., MBA) or demonstrable equivalent.

Knowledge and Skills:

• Extensive knowledge of research methodology for key business issues.
• Excellent analytical thinking, technical analysis, and data manipulation skills.
• Ability to leverage new analytical techniques to develop creative approaches to business analysis.
• Extensive knowledge and understanding of how to analyze business problems using Excel, Access, statistical analysis, and financial modeling.
• Strong business acumen and technical knowledge within area of responsibility.
• Excellent verbal and written communication skills.
• Very strong project management skills, including leading large, cross-functional initiatives.
• Strong relationship management skills, including partnering and consulting.
• Developed leadership skills, including team-building, conflict resolution, and management.
• Ability to identify emerging trends from market and industry data.

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