Digital Marketing Manager (f/m/d)

Job Description

Are you looking for the next step in your career, eager to make a difference in the IT world? Are you on top of the latest trends and always interested in the latest technical gadgets? Do you love to communicate and tell stories? And are you not afraid to analyze big amounts of data?

As Digital Marketing Manager (f/m/d) for the HP Printer Business, you’ll join our business as a member of the Germany & Austria Marketing team. You’ll be defining, implementing and measuring data-driven, digital marketing campaigns – delivering hyper-targeted customer experiences that increase brand bondage and deliver business results.

The right person for this role is a digital marketeer with agency- or industry-experience and passion for data, who thrives in a fast-paced environment and is driven by restless curiosity.

What will be your tasks?

• Plan, create and implement data-driven digital communication ecosystems that deliver the right message, to the right customer, at the right time through the right touchpoints – driving awareness, consideration and purchase of HP products, services and Solutions
• Use a broad portfolio of campaign tactics including IP-based digital advertising, programmatic media buy, online video, static- and dynamic banners with multi-platform re-targeting, social selling, search engine advertising and -optimization to deliver this content to the target audience – from HP directly, and through Omnichannel partners
• Leverage customer insights to define audience-specific value propositions and compelling reasons to act. Create, source, optimize and manage digital content communicating those value propositions to drive awareness, customer engagement and conversion to purchase
• Apply predictive marketing analytics to segment and target prospects based on their propensity to buy
• Measure the effectiveness of individual content pieces and use dynamic content optimization solutions to continuously improve the effectiveness of creative and messaging during campaign execution
• Capture and track key performance indicators (KPIs) and assess the performance and return on marketing investment (ROMI) of marketing campaigns
• Continuously optimize our marketing efficiency and effectiveness

What do we expect?

• Bachelor or Master’s degree in Marketing, Data Science or related field
• Experience in Digital Marketing, including
  - search engine advertising (SEA) and search engine optimization (SEO)
  - Google analytics
  - social media marketing and social selling
  - programmatic media buy
  - defining and implementing re-targeting strategies
• Digital Marketing experience in another industry (ideally FMCG) or in an agency
• Very good communication and presentation skills.
• Excellent German language skills and fluency in English

What do we have to offer?

• Our company is a proven front-runner in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our strong financial position to extend our leadership in traditional markets and invest in exciting new technologies
• Employee-oriented corporate culture - our «HP Way»: we put focus on mutual trust, openness and honesty in teams and our common goal is to provide the best quality and innovation to our customers
• A balanced work-life balance, thanks to flexible working hours and home office regulations
• Attractive salary package with additional Benefits(such as company pension plans and long-term time account)
• Equal opportunities and continuous career development, e.g. as part of mentoring programs
• In our Boeblingen office: cafeteria and free beverage, active business impact networks, wellness initiatives and other company events

You are convinced to be a perfect match? Then join our HP family and apply now (please provide your CV in German)!

Thank you for taking the time to review our job, if you think it is a match to your experience and interests please apply today, we are eager to learn more about you!

You want to know more about us? Then click here to get more insight into our «HP Way» :

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As a standard part of our hiring process we conduct candidate screenings including CV and education checks.

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