B2B Marketing Manager - Workstations, Retail, VR and Immersive Computing

Job Description

The HP Business Personal Systems (BPS) team within U.S. Commercial Marketing is seeking a highly creative, data-driven and experienced marketing campaign lead to help drive HP Personal Systems market share and business growth in several key growing segments. This role will be responsible for marketing HP’s Z Workstation portfolio (high-performance laptops, desktops, displays, and virtual reality), Immersive Computing, and HP’s Retail Point of Sale (POS) Solutions.

The US Commercial Marketing Manager is responsible for leading the development and execution of the demand generation campaign strategy and plans for targeted accounts in the U.S. In this position, you will lead the creative development of HP’s marketing plan to drive segment growth and the creation of marketing strategies and tactics to achieve business objectives.

In addition to marketing to IT decision makers and executives, you’ll also develop innovative and out-of-the box campaigns to target and influence end-users in areas such as creative/design, media and entertainment, and power users.

You’ll align closely with HP’s sales force and oversee planning and execution of marketing campaigns for HP named accounts to increase awareness, demand generation, and pipeline. You’ll also engage the sales force with resources to help them create new opportunities and grow existing business.

Using your analytical skills and martech knowledge, you’ll leverage data, insights, and customer intelligence from several sources and marketing automation to better target and personalize integrated marketing campaigns across multiple channels.

Responsibilities:

• Serve as the marketing expert and strategist for the different customer segments in commercial accounts.
• Lead the planning, development and execution of all marketing initiatives in the U.S.
• Develop innovative concepts that standout and that help build brand perception of our leadership in the market.
• Develop recommendations and guidance on effective methods to target prospects based on past results and new research. Develop compelling, high-impact marketing campaigns and Account-Based Marketing (ABM) programs across multiple channels to successfully engage target accounts and generate pipeline/opportunities for Sales.
• Align marketing with sales to ensure demand generation campaigns and ABM programs are synchronized with sales priorities, objectives and goals.
• Understand the digital buyer’s journey for targeted accounts and develop the personalization strategy for campaign and web messaging.
• Leverage marketing technology to better plan, execute, and measure marketing campaigns.
• Enable the sales teams with marketing assets and tools to help open doors and develop opportunities.
• Meet regularly with sales managers and their teams to provide ongoing communications and updates.
• Coordinate with other teams which impact marketing activities (such as the Global Business Unit, Global Marketing, Business Unit, Events, Media, Web, Content/Messaging, etc.) to provide strategic leadership.
• Stay on the cutting edge of marketing best practices by researching the latest trends and gathering new ideas from industry analysts and experts, vendors/agencies, and peers/competitors.
• Help deliver insightful reporting and analytics that shows how marketing programs impact revenue; define and track key metrics to optimize marketing campaigns, help with dashboards, and deliver ad-hoc analyses as needed.
• Additional product responsibilities and customer segments may be added over time.

Qualifications and Requirements:

• Bachelor’s Degree in Business, Marketing, Communications or related field; Master of Business Administration (MBA) a plus.
• 7+ years B2B marketing experience in the technology industry. Personal Systems experience is preferred.
• Creativity is a very important qualification for this role. Proven experience developing innovative, unique, out-of-the-box campaign concepts is a must. Prior work managing agencies is also a requirement.
• Data-driven mindset and the ability to deliver the most relevant insights that accurately describe the campaign performance, the account metrics and the impact metrics (revenue, pipeline) are critical function of this role
• A plus is experience in marketing hardware and/or application solutions for high-performance computing, workstations, engineering, product design, manufacturing, architecture, media and entertainment, virtual reality, immersive computing, and Retail Point of Sale (POS).
• Understanding of Account-Based Marketing (ABM) strategies, tactics, and technologies.
• Experience with modern marketing principles, practices, optimum mix of tactics, and vehicles for targeting named accounts. Hands-on experience with top Martech platforms and tools.
• Successful history of developing and executing demand generation and pipeline-building marketing programs and campaigns (including digital and direct marketing, events, etc.) within a country or region.
• Prefer experience working with sales organizations; demonstrated ability to align sales and marketing on common goals, objectives and actions.
• Experience in leveraging customer analytics and insights data to guide marketing plans and to properly target prospects.
• Team oriented, motivated self-starter with relationship building skills; demonstrated ability to work well with individuals across multiple organizations and to lead virtual, cross-functional teams.
• Must have the proven ability to successfully manage multiple projects, priorities, and engagements simultaneously.
• Excellent written and verbal communication skills; strong presentation skills with demonstrated ability to present across multiple levels and audiences of the company.
• 25% travel

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