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Database Marketing Analyst

Charles Schwab

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Job Details

Location: Posted: Aug 11, 2019

Job Description

Your Opportunity

Build, evaluate and provide recommendations for complex marketing campaigns and reports, build lists for direct communications, and present your results and insights to our partners.

What you’re good at

Experienced with the particular challenges of B2B data and not only unfazed but energized by the gray area that B2B data can present.

Utilizing proven critical thinking skills and a deep passion for data discovery to build upon current successes to take our structure, data, and processes to the next level. Ideas and initiative will be encouraged on this highly ambitious and creative Data-Driven Communications team as we support the growing Advisor Services and other Institutional businesses!

Additionally you will design, develop, and execute campaigns using a variety of tools such as Marketo and IBM Campaign. Use your consultative skills with our internal business partners to assess their decision-making, reporting and marketing needs, and recommend appropriate solutions. Research, analyze and leverage data from a wide range of internal and external sources. Develop comprehensive direct marketing lists and ad-hoc analyses. Apply a deep and broad understanding of the underlying business, marketing, and data issues to ensure accuracy and relevance.

What you have

  • 5 years or more work experience in a marketing communications, analytical and/or consulting role
  • Bachelor's degree preferred
  • Interest and ability in working both independently and highly collaboratively
  • Strong oral and written communication and interpersonal skills
  • Solid knowledge base of Marketo, IBM campaign (Unica), Salesforce Marketing Cloud or other marketing campaign software
  • Valuable for this role is programming proficiency (SAS or SQL preferred), relational database knowledge, business and data analysis skills
  • Ability and enthusiasm for working across multiple platforms
  • Enthusiasm and dedication to growing these business and data analysis skills even further
  • Demonstrated success as a thought partner and as a champion/leader of new ideas
  • Sharp analytical skills with an ability to understand and build metrics, analyze data for insights and optimize campaigns based on learnings
  • Ability to remain poised and productive amidst unclear and shifting priorities and bold deadlines

About Charles Schwab

Charles Schwabb is a U.S-based financial institution providing brokerage and banking services.

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