Job Description

Marketing Manager, Customer Events and Community

HubSpot is looking for a Marketing Manager to oversee HubSpot User Group (HUG) meet-ups in key cities across the globe. The HUG program is one of the fastest growing and most impactful channels through which HubSpot brings our customers together to learn and be more successful — and we’re looking to make it even better. In this role, you will have the opportunity to help HubSpot double-down on customer success by working with local organizers to plan, execute, and report on events in 20 of HubSpot’s most customer-dense cities.

In addition to managing these meet-ups, you’ll be charged with helping to strengthen HubSpot’s global customer base by building new and engaging online community in these key cities, while also supporting customer experience across HubSpot’s 160 other HUGs.

This role sits on the Customer Marketing team and reports to the HubSpot User Groups program manager, working closely with the HubSpot Academy, Customer Success and Agency Partner teams across HubSpot’s global offices. This role requires organizational skills, the ability to work with remote teams, and strong collaboration and leadership abilities. Customer success or customer marketing experience is a plus.

Example projects include overseeing the organization of quarterly customer meet-ups with a goal of increasing customer attendance and improving attendee satisfaction scores across those events, as well as and building a sustainable online community and/or series of webinars with a goal of engaging a larger number of customers in-between physical meet-ups.

In this role, you’ll get to:

• Own end-to-end quarterly ideation, planning, execution, promotion and analysis for a variety of customer focused events.
• Partner with our HubSpot Academy, Customer Success and Agency Partner teams across the globe, to improve event experience and attendance or customer meet-ups.
• Build online communities via HubSpot’s own community.hubspot.com as well as other social channels to better engaged customers in-between events.
• Think about ways to innovate on event management and community building
• Develop learnings into best-practices training to enable our network of over 160 event managers in over 35 countries to host better meet-ups.
• Serve as a primary point of contact with HubSpot and external event speakers.
• Identify key performance insights from audience feedback and adjust event strategy to improve impact on customer delight .
• Report on global event performance and hold HUG leaders in top 20 cities accountable for delivering a great customer experience.

We’re looking for someone who:

• Has a passion for coaching others and the ability to provide clear and actionable feedback
• Has a strong attention to detail and is able to manage multiple projects, goals, and timelines at once
• Has a friendly demeanor, helpful attitude and excellent verbal communication skills
• Adapts well to change and enjoys creative problem-solving
• Is excited by the opportunity to build efficiencies and improve measurement across a complex global program
• Approaches problems with a sense of creativity and innovation
• Believes that the customer comes first and looks for any opportunity possible to improve customer experience

You should have the following skills or experiences:

• Expertise in event marketing and community building. Have you driven attendance for an event? Improved attendee experience? Measured the success of an event?
• Proven track record of cross-group collaboration and getting disparate teams to work together towards a common goal
• Proven track record of bringing new ideas to the table , able to re-invent and not just execute on status quo, comfortable with change and a fast-paced environment where things move quickly and change often
• Strong writing and communication skills
• Organized: Strong project management skills and ability to prioritize tasks

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. HubSpot is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

About HubSpot

HubSpot helps millions of organizations grow better, and we’d love to grow better with you. Our business builds the software and systems that power the world’s small to medium-sized businesses. Our company culture builds connections, careers, and employee growth. How? By creating a workplace that values flexibility, autonomy, and transparency. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code , which has more than 4M views, and learn about our commitment to creating a diverse and inclusive workplace , too. Thanks to the work of every HubSpotter globally who has helped build our remarkable culture, HubSpot has been named a top workplace by Glassdoor, Fortune, Entrepreneur, and more.

HubSpot was founded in 2006. We’re headquartered in Cambridge, Massachusetts, and we have offices in Dublin (Ireland), Sydney (Australia), New Hampshire, Singapore, Tokyo (Japan), Berlin (Germany), and Bogotá (Colombia).

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