Director, Marketing Communications, Programming & Content

Job Description

Director, Marketing Communications, Programming & Content

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Position Purpose:

Global Corporate Affairs & Marketing (GCAM) communicates Pearson's unique position as the world's learning company, while building strong and enduring relationships with our key stakeholders around the globe. We focus on helping to strengthen our reputation with policy makers, influencers, the general public, and our employees. We ensure that our brand, communication, digital, and marketing efforts are being driven with a unique message and value for our audiences. Collectively, our work is anchored in building a strong global Pearson brand with social purpose at its heart.

The future demands that we help more students gain complex skills and knowledge that will help them achieve their goals in life. To deliver on this promise, Pearson invests heavily in developing products, services and capabilities that help learners prepare for life and work and support educators to have a greater impact on outcomes.

We are looking for an experienced marketing communications professional to take on the role as Programming & Content Director on the Global Brand team. This role will cover all aspects of content and programming strategy and creation for earned, owned, and paid content. The ideal candidate, will have strong experience in building, executing and managing successful content and programming strategies for global marketing and communications cross-functional teams in multiple channels, including digital video, branded editorial content, social channel programming strategies. This person will need a proven track record in delivering content that is part of a bigger programming strategy, an advanced knowledge of social and digital channels and how to use them opportunistically, with proven results. This role reports to VP, Innovation Communications, and will be based out of our Hoboken, NJ location.

Key Responsibilities:

• Align content and programming to Pearson’s key growth and brand goals, articulating metrics and path for success
• Develop programming and content strategies that help Pearson connect to key audiences, growing positive Pearson brand perception and consumer relationships through earned and owned channels.
• Lead the development and management of social media strategy around paid & owned, including – developing points of view on how to approach new channels, content distribution opportunities and paid social approach.
• Contribute to communicating Pearson’s innovation story through concepting and development of key Pearson and learner-centric stories, across channels and formats
• Find innovative ways to tailor existing content allowing it to live in multiple places and channels, leveraging the unique strength of the channel and consumer behaviors.
• Develop, execute and maintain a global programming calendar that reflects marketing and communications content and programming tactics, collaborating with key cross- functional team members and partner agencies.
• Help drive internal thinking about how Pearson shows up in the world and articulate POVs with clear executable tactics that will help test and prove new ways Pearson can communicate with key audiences.
• Collaborate with all GCAM functions including, financial communications, strategy and operations, government affairs and key functions outside of GCAM including Strategy, North America and Product
• Establish key metrics and benchmarks for content activity and analyze insights to inform ongoing work
• Manage and mentor more junior team members to help develop our talent across GCAM

Core Aspects:

• Strategic Decision Making : obtaining information and identifying key issues and relationships to achieve long-range business goals; accomplishing goals based on insights and resources
• Aligning Performance for Success: setting performance goals; supporting the business in achieving sales targets; empowering and equipping colleagues to drive progress towards common goals
• Accountability and Ownership : taking ownership for content and programming objectives and driving achievement through effective leadership
• Innovation : generating innovative solutions; trying different ways to solve problems and create opportunities for business growth
• Collaboration and Partnering : identifying opportunities and taking action to build relationships between your area and other teams, departments and external organizations to help achieve business goals
• Results, People and Values : delivering results, working effectively with and through others and promoting the values of Brave, Imaginative, Decent and Accountable. Puts the learner at the center of our purpose of helping people to make progress in their lives through learning
• Talent: Fostering talent within GCAM, working with the GCAM Leadership Team to support a culture that promotes excellence and builds team spirit
• Leadership : Help manage the planning, budgeting, and governance of GCAM work related to for content and programming

Qualifications

• 10 years of experience managing full digital programs for a consumer brand, or marquee non profit or education brand
• Proven track record growing and strengthening digital content and social media channels in support of purpose led brand
• Hands on experience with platform and community management along with social listening
• Deep understanding of paid media tactics, including creating, tracking and communicating key performance indicators across digital channels.
• Experience managing and selecting agencies. Experience coaching and developing internal teams is a plus.
• Experience programming campaign (advertising and editorial) content across digital channels and in various formats (video, audio, photo, text, graphics)

NOTE: This role can be based in the Northeast (can work remote) with periodic trips to New York City / Hoboken.

#LI-NB0

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-NJ-Hoboken

Other Locations US-PA-Philadelphia, US-DC-Washington, US-MA-Boston, US-NY-New York

Work Locations: US-NJ-Hoboken-221 River 221 River Street Hoboken 07030

Job: Communication

Organization: Global Corporate Affairs & Marketing

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Aug 6, 2019

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1906815

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.