Partner Marketing Manager

Job Description

You: As a Partner Marketing Manager, you will be responsible for building out Apptio’s cloud partner marketing strategy and plan. You’ll quickly develop an informed point of view on key areas of impact and build targeted programs that drive partner marketing pipeline through Apptio cloud partnerships. You thrive on building relationships, are an excellent communicator and excel at working with cross-functional teams. You’re passionate about partner marketing, generating qualified leads and pipeline, and you continuously measure, track and report out on results. With your results-oriented focus, you navigate through ambiguity and have a bias for action. You are seeking a role in which you can apply your partner marketing experience to grow your career at a fast-paced, fast-growing company with tons of opportunity.

Us : We are an ambitious and high-energy marketing organization building global awareness and demand for Apptio’s SaaS solutions. We are passionate about what we do and are driven by a common mission to support and elevate the role of CIOs within their organization. We believe deeply in Apptio’s potential to lead our market and disrupt the IT industry on a daily basis. We are team players with an entrepreneurial spirit and an eye on results. We are growing fast and need committed, ambitious professionals to help us meet our goals while building their careers.

What we want you to do:

Responsibilities:

• Develop cloud partner marketing strategy, plan and goals, and work with cross-functional marketing and partner teams to execute
• Create and launch programs aligned with marketing cloud campaign to drive new opportunities through cloud partners, including webinars, events, joint prospecting, content syndication, etc.
• Work with Apptio partner team and sales teams to understand territory and account needs, partner landscape, gaps and opportunities.
• Develop and update partner marketing collateral, including datasheets and presentations
• Enable sales team and field marketing team on partner marketing programs to drive partnership and engagement
• Establish relationships and ongoing communications with marketing leaders at partner organizations to develop co-marketing strategies and plans
• Work with BDR/SDR teams to support partner marketing lead follow up and opportunity development
• Measure and regularly report on success of partner marketing programs. Calibrate programs as needed to achieve quarterly pipeline targets.

Requirements:

• 2+ years of experience in a partner marketing role, preferably at a B2B technology company
• 7+ years of marketing experience
• Progressive experience in building and executing successful partner marketing programs and events that drive demand
• Demonstrated ability to build highly effective working relationships with partner teams, partners and marketing
• Bachelor’s degree with a Marketing or Business focus preferred
• Ability to travel

Qualifications:

Knowledge

• Experience in cloud and working with all types of partners, particularly cloud providers preferred
• Ability to quickly analyze and solve problems and overcome blockers
• Experienced in translating complex technology into clear value propositions for use across a variety of marketing mediums
• Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration through partners

Skills

• Experience with sales and marketing automation, such as Marketo and Salesforce.com
• Strong communication skills with the ability to deliver effective presentations and write clear, compelling marketing copy

Behaviors

• Goal-oriented and focused on driving results from marketing programs
• Positive, enthusiastic attitude
• Action-oriented self-starter
• Ability to manage through multiple projects simultaneously with tight deadlines

**Apptio benefits include Company-Paid employee health, dental, vision, life, and disability insurance, and generous contributions to a health savings account. We also offer participation in a flexible spending account, 401k, and other voluntary programs.

The Company

Apptio is the leading software to fuel digital transformation. We help technology and finance leaders make smart decisions as they plan, analyze, and optimize technology investments in pursuit of digital transformation. Apptio’s software uses machine learning to translate technology costs and utilization across on-premises systems, vendors, projects, agile and cloud systems into a holistic, business-centric view. With Apptio, IT leaders make smarter digital transformation investments. Companies of all sizes and geographies trust Apptio to fuel their digital transformation, including 50% of the Fortune 100. For more information, please visit www.Apptio.com .

Apptio Inc. is not open to 3rd party solicitation or resumes for our posted FTE positions. Resumes received from 3rd party agencies that are unsolicited will be considered complimentary.

Apptio, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Apptio, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.