Product Marketing Manager, International Growth

Job Description

Product Marketing Manager, International Growth
Senior level

Location: Santa Clara

Department Summary:

Chegg is transforming the way millions of students learn. From Study Help, Writing, Flash Tools, Math to Textbooks, our mission is simply to help students save time, save money, and get smarter. Today, Chegg is already the leading direct-to-student learning platform in the United States and we believe our relevance transcends geographical boundaries.

As a key member in the newly formed International Growth Team at Chegg, you will help scale our global footprint and support students from around the world succeed in their educational journey.

Role:

You will represent the voice of students from international markets within the organization. You will define product requirements and work horizontally across product verticals / functions to initiate, deliver and manage a wide range of international growth initiatives. Your ultimate goal is to increase product/market fit, funnel efficiency and retention for students in priority markets.

Responsibilities include:

• Work directly with Head of International Growth, Business, Product leaders and Project Management Org to develop product roadmap to accelerate international subscriber growth.
• Bring growth hacking mindset to the organization and be comfortable with not just owning, but also mobilizing rapidly-changing experiments at a low-cost to identify growth opportunities, fast.
• Define use cases, market requirements and specs needed to support acquisition and retention roadmap initiatives to drive international membership and subscribers.
• Act as the subject matter expert on international market needs. Work with Research Teams (internal and external) to ensure crisp understanding of international student needs and that our experience has solid product/market fit.
• Lead by collaborating within a highly matrix organization. Participate and lead an agile development process, working closely with cross-functional individuals across multiple locations.
• Work with 3^rd party vendors to bring in new capabilities/functionalities to support international markets.
• Work with the engineering and design teams to deliver product experiences across devices that delight students and help determine the best implementation methods for product initiatives.
• Define, monitor, and report on key product metrics and review them with senior management. Maintain standards for a data-driven approach to making decisions and gain user insight using rigorous A/B tests, qualitative user studies, and quantitative market research.

Basic Qualifications:

• Strong track record in delivering growth, leading A/B testing and launching initiatives in a fast-paced, high-growth, and highly matrix company.
• Hands-on international growth and operations experience, with appreciation and sensitivity to the complexities related to driving internal organization/process change to deliver for international markets.
• Experience driving integrations with systems to power international growth such as localization service providers, content providers, and referral programs.
• Passion for jumping deep into data and the ability to run quick experiments to quickly test hypotheses. Excellent analytical skills and experience in making decisions in a data-driven environment.
• Impeccable understanding of prioritization frameworks and the ability to estimate the opportunity size for each initiative you take on.
• Strong communication skills and intuition for communication strategy at every level --within teams, within the company, to users, and other audiences.
• Experience in utilizing industry-standard product management processes and application development lifecycle management. Experience working closely with engineers and designers to build a product that delights users.
• Demonstrated experience communicating to different groups in the organization, including product, engineering, project management, business leadership and senior management.
• Bachelor's degree plus five years of related internal growth experience

Preferred qualifications

• Experience as an Edtech / B2C growth manager
• Experience working with remote, distributed teams and vendors
• Software experience: Clicktale, Adobe Analytics, etc.

What is Chegg?

An ‘always on’ digital learning platform.

Chegg puts students first...Everything we build in this company is student-focused, making us the leading student-first connected learning platform. Chegg strives to improve the overall return on investment in education by helping students learn more in less time and at a lower cost. This is achieved by providing students a multitude of educational tools from affordable textbook rentals to Chegg Study which supplements their learning through 24/7 tutor access, step-by-step help with questions, and more. Chegg is a publicly-held company based in Santa Clara, California and trades on the NYSE under the symbol CHGG.

Why do we exist?

Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we’ve expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, and Chegg Internships and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.

Video Shorts - Life at Chegg: https://jobs.chegg.com/Video-Shorts-Chegg-Services

Certified Great Place to Work!: http://reviews.greatplacetowork.com/chegg

Chegg Corporate Career Page: https://jobs.chegg.com/

Chegg India: http://www.cheggindia.com/

Chegg Israel: http://insider.geektime.co.il/organizations/chegg

Chegg is an equal opportunity employer

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