Group Director, Performance Marketing

Job Description

At AKQA we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients. AKQA is currently home to more than 2,000 employees in 23 studios around the world.

AKQA is looking for a seasoned performance marketing professional with experience and up-to-date knowledge of the eCommerce and DR media ecosystem. The Performance Marketing Director is responsible for establishing best practices, processes, and tools to grow the department. He/she will also be responsible for leading strategy for our most important performance clients. This role will have support from a junior team and be tasked with defining and building this practice within the department.

A deep knowledge of search, programmatic, social, and eCommerce platforms is mandatory, including DS3, Google DV360, Facebook/IG, Pinterest, Amazon, etc.

We are also looking for someone with broad perspective on the media and marketing industry who understands the value and importance of brand as well as more DR-oriented approaches and when to lean more heavily into one or the other.

From our location in San Francisco's SOMA district - the epicenter of the bay area's technology industry - AKQA offers our staff the opportunity to produce meaningful work for world-class companies in one of the world's most vibrant and beautiful cities.

ROLE REQUIREMENTS

• Responsible for driving the strategy and planning for paid search, organic search, and performance media including programmatic, re-marketing, affiliate programs, etc.
• Manage and build a disciplined team focused on delivering measurable outcomes
• Knowledge of and experience with customer segmentation strategy
• Establish end-to-end processes, providing role clarity and enabling teams to function at high capacity
• Guide agency and client teams on KPIs, A/B testing and optimization strategies and attribution models
• Collaborate with other teams to define tracking and tagging strategy to align measurement and data strategies
• Design thoughtful user flows through media and site experiences, with a mindset of continuous optimization
• Build mechanisms to enable the team to accurately forecast sales performance or other KPIs
• Ability to identify key drivers of retention and LTV
• Effectively navigate the client and partner organizations in which we participate and build strong client relationships
• Develop insightful narratives on performance with accountability for continually improving the performance of our clients’ media investment
• Pioneer new ideas/ practices across clients and internally
• Create an environment that encourages creative thinking and problem solving
• Provide a clear and informed point of view on industry topics relating to the use of digital media, search, and measurement methodologies

QUALITIES AND CHARACTERISTICS

• BA or equivalent experience required
• 10+ years of relevant experience – agency experience required
• 5+ years management level experience
• Specialized in performance marketing, with experience in SEM, SEO, performance media across social, programmatic and eCommerce media
• Proven track record of driving ROI and profit for clients at scale and with broad oversight of all elements of performance marketing including media, data, and tech all the way through to UX, content, loyalty, and lifetime value models
• Fundamental understanding of attribution models and measurement methodologies is critical
• Experience working with large clients, CPG, and/or Retail experience preferred
• Strong written and verbal communication skills
• Solid financial acumen and business expertise

AKQA is an Equal Opportunities Employer, we believe that diversity is vital to AKQA’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.