Sr. Director, Digital Acquisition Marketing

Job Description

Sr. Director, Digital Acquisition Marketing
Marketing | San Francisco, California

Our agreement with employees
DocuSign is committed to building trust and making the world more agree-able for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

The team
Our Marketing team creates world-class content and data-driven marketing solutions that communicates the value of DocuSign’s Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business. We design creative for a new business campaign. Refine messaging around new product launches. Organize captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.

This position
The Sr. Director, Digital Acquisition Marketing will be responsible for leading DocuSign’s global search engine advertising programs to create demand, generate leads, and drive sales. The leader in this role will manage a growing team of digital marketers to develop scalable, predictable programs including paid search as well as emerging channels such as display, mobile, and video advertising. As a data-driven performance marketer, the ideal candidate will collaborate with key stakeholders across global eCommerce and demand generation teams to develop new strategies, launch integrated campaigns, drive continuous optimization, and attain monthly, quarterly, and annual program KPIs.

This position reports to the SVP of Digital, Demand and Web Sales.

Responsibilities

• Leadership: Directly manage a growing team of SEM and digital advertising subject matter experts to foster professional growth while achieving monthly, quarterly and annual lead generation and ROI targets.
• Leadership: Create a sense of urgency and drive collaboration with cross-functional partners to deliver the messaging, experiences, tools, and data necessary to continue to outperform our competitors in SEM.
• Strategy: Drive the evolution of SEM programs across DocuSign’s growing footprint of new products and services, taking advantage of new segments, markets, and channels to extend reach and deliver top and bottom-line growth.
• Strategy: Collaborate with key stakeholders in global FP&A, Go-to-Market Strategy, eCommerce, and Demand Generation on annual and quarterly planning of a multi-million dollar advertising investment.
• Execution: Nimbly manage, measure, and optimize performance across an evergreen portfolio of keyword-targeted campaigns, while also executing ad hoc strategic campaigns with separate goals and budgets
• Budget: Manage $20 Million budget, with focus on allocating budget to drive ROI.
• Innovation: Identify, test, and operationalize new opportunities in the ever-changing search and digital advertising landscape, including: New platforms, tools, technologies, and approaches to SEM strategy.
• Innovation: Always be testing. Nurture and maintain an always-on approach to experimentation across bidding strategies, ad copy, landing pages, audiences, and more.
• Collaboration: Partner with cross-functional teams spanning eCommerce, Integrated Marketing, Demand Generation, International Marketing, Brand Marketing, Creative, Sales, Product Management, and Engineering to develop and execute strategic initiatives and drive attainment of digital advertising KPIs.
• Analysis & Insights: Partner with business stakeholders to establish clear goals and KPIs, fostering a team culture of accountability and rigor towards business impact.

Basic Qualifications

• Bachelor’s degree in Business or Marketing
• 12+ years experience in digital or performance marketing
• People manager with experience building marketing teams

Preferred Qualifications

• Exceptional analytical and problem-solving skills, including: Modeling and forecasting, complex performance analysis, and detailed technical troubleshooting in the digital marketing space to drive growth and optimize for efficiency
• Proven track record of leading subject matter experts to attain KPI targets and drive continuous efficiency improvements while working collaboratively with team members from all levels
• Powerful written and verbal communication skills with the ability to engage and influence senior management
• Deep understanding of paid search optimization and market dynamics driving cost and return on investment
• Experience with digital marketing platforms and tools, specifically: Google AdWords, Bing Ads, and Google Analytics. Familiarity with any of: AdRoll, Apple Ads, Demandbase, Drupal, Eloqua, Facebook Ads, Google Tag Manager, Impact Radius, LiftOff, LinkedIn Advertising, LiveRamp, Optimizely, or QlikSense a plus
• SEO experience a strong plus
• Experience marketing B2B and/or SaaS products a plus
• Experience leading agile marketing teams a plus

About Us
DocuSign® helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, hundreds of thousands of customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives. Plus, we save more trees together! And that’s a good thing.

DocuSign is an Equal Opportunity Employer. DocuSign is committed to building a diverse team of talented individuals who bring different perspectives to the business and who feel a sense of inclusion and belonging when they join our team. Individuals seeking employment at DocuSign are considered without regards to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.

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