SEA&I Integrated Retail Marketing Director

Job Description

As our Integrated Retail Marketing (IRM) Director, you are an expert in omni-channel Retail Brand Marketing, with a deep understanding of the consumer, their lifestyle and how they shop. You are able to deliver on our Brand and Business objectives, connecting our members with the innovation, experiences and stories that position Nike as an industry leading sport and lifestyle brand. You are a team player and a go-getter, curious and eager to innovate, to test & fail and learn & evolve. You appreciate the art of creative and you value the importance of data and consumer insights. You understand the technology and the role of our direct to consumers channels and you are always ready to be a thought partner and a thought leader, a digital evangelist and a consumer advocate.

In this role you will have oversight, leadership and team management across Stores Concepts (Nike Store Owned /Nike Store Partner/Nike Factory Store/ Multi-brand Store) and expert retail disciplines (Visual Merchandising and styling & EKIN experience). You will be leading a large IRM team both in the SEA&I headquarter in Singapore as well as in 5 of our key cities, providing strong leadership in coaching and developing members of the team to deliver best-practices in omni-channel executions and to create best-in-class end to end retail experiences with Membership at the heart. You will be a senior member of the marketing leadership team to ensure that the IRM strategy and execution is fully integrated with the larger NIKE category and brand strategy.

Key Responsibilities:

• Lead and own the Omni channel brand marketing strategy across SEA&I, working closely with the Geo NIKE Direct and Partner Marketing Leadership team, Country teams as well commercial teams.
• Drive the holistic territory Omni-channel execution that bridges digital and physical experiences, with membership at the center (new ways of working, team collaboration, new experiences).
• Oversight, leadership and team management across Stores Concepts (NSO/NSP/NFS), Multi-brand and expert retail disciplines (Visual Merchandising and styling & EKIN experience).
• Serve as a Digitally-led Retail Marketing expert to ensure close partnership and collaboration to the Category Brand Marketing team in driving a fully integrated marketing offense.
• Managing IRM functional budget in collaboration with Brand operations, finance and commercial teams to ensure an efficient planning and effective costing.
• Coach, manage and mentor the team across Expert Retail Disciplines (Visual Merchandising and styling & EKIN experience) and Nike Direct Stores Concepts (NSO, NSP, NFS), Multi-brand Partner marketing, supporting diversity and individual development.

• 8-10+ years’ experience in Brand Marketing/Retail Brand Marketing/Digital Brand Marketing.
• High-level strategic thinker and idea generator, with excellent attention to detail and commitment to excellence.
• Problem solver with excellent communication and organizational skills.
• Ability to communicate complex Digitally-led Retail Marketing concepts across the organization in simplified, yet inspirational ways,
• Analytical skills to gather business/user insights and apply learnings.
• Strong business acumen and the ability to partner closely with commercial team to create win-win situation
• Passion for Sport, fashion and retail.
• Strong people management skills and experience.
• Excellent project leadership and project management skills and ability to juggle between projects and priorities.
• Demonstrated experience working collaboratively and effectively with creative teams
• Ability to make strategic recommendations, draft presentation decks and present to marketing leadership.
• Ability to learn and adapt quickly and work in a constantly evolving environment, making judgment calls and shifts as needed.