Product Marketing Manager

Job Description

HP Inc. is ‘reinventing’ itself and in the process, launching new product categories and service offerings. Our Services organization is looking for a smart and energetic self-starter who is passionate about understanding customer pain points, market dynamics, and delivering compelling messages and content to bring new solutions to market for a variety of commercial customers and through multiple routes to market.

In this role as Product Marketing Manager you will work on ‘rising star’ device lifecycle service solutions including configuration and deployment and other professional IT services. You’ll have the opportunity help accelerate the growth of some of the company’s newest offerings. If you are looking for the opportunity to work in an entrepreneurial team environment and gain valuable experience partnering with product teams, outbound marketing, and sales organizations to bring solutions to commercial customers worldwide, this may be the perfect role for you!

Key responsibilities:

• Conduct market research and other analysis to derive insights; apply insights to marketing bill of materials and share them with product management to influence services roadmap and customer end-to-end experience
• Develop value proposition, positioning, messaging, and narratives
• Collaborate with outbound marketing and worldwide regions to formulate awareness and demand generation plans
• Develop and maintain sales and marketing materials optimized for key audiences
• Conduct competitive analysis and provide guidance to sales and marketing teams
• Orchestrate product launches and services updates
• Drive strong collaboration and coordination with regions, outbound marketing, product management, and route to market teams
• Establish and report on key performance indicators as they relate to go-to-market activities and marketing bill of materials adoption

You’re our ideal candidate if you are...

• Intellectually curious and analytical – you have a good balance of business, technology, and market knowledge and can quickly analyze a situation and ask the right questions
• Goal-oriented and tenacious – You’re self-motivated and structured in how you tackle and bring projects to a close. And you enjoy the challenge of figuring out creative solutions to problems
• A good communicator and collaborator – You’re proactive and clear in your communications to a variety of audiences. You’re a team player who appreciates collaborating with a variety of functions with
  different perspectives. And you enjoy “bringing it all together” to tell a story
• A multi-tasker – You can prioritize activities and deliverables, manage multiple projects effectively and drive them to completion with a focus on producing measurable results
• Able to deal with ambiguity – You can be flexible and agile to adjust plans and strategy and apply new learning
• A big picture thinker – You can think strategically about a product or service and contribute to broader product and go-to-market strategy for a product family

Minimum qualifications:

• Undergraduate degree in business, marketing, communications or an MBA
• 5 years of B2B product marketing experience
• Demonstrated ability to translate market trends and research data into actionable insights
• Experience developing value propositions, messaging, and collateral
• Strong writing and presentation skills
• Background in Services is a plus

Applies basic foundation of a function's principles, theories and concepts to assignments of limited scope. Uses professional concepts and theoretical knowledge acquired through specialized training, education or previous experience. Develops expertise and practical knowledge of applications within business environment. Acts as team member by providing information, analysis and recommendations in support of team efforts. Exercises independent judgment within defined parameters.

Key words: B2B, Product Manager, Services, Messaging