Digital Marketing Analyst

Job Description

Desired candidate profile

• Bachelor’s degree
• Seven to eight years of working with standard content management systems, viz. Drupal, Wordpress, and analysis tools: Google Analytics, Omniture, WebTrends, etc.
• Good understanding of natural and paid search, display and social media
• Experience in the SEM (Search Engine Marketing) and SEO (Search Engine Optimization) strategies preferred
• Good knowledge of SEO tools such as Google Keyword Planner, Google Webmaster Tools, Moz, etc.
• Strong background in content management, content layout, UI/UX principles
• Understanding of web and social traffic, and ability to draw traffic statistics, analytics and data modelling
• Five to six years of experience in using the Microsoft Office suite with good Excel and PowerPoint skills
• Continuous integration knowledge (Selenium, Behat or other) is desirable

Job description

You will be part of the global Marketing & Creative Services team (MACS) and will be responsible for working with marketing teams (onshore & offshore) to -

• Update content on the website
• Implementing SEO strategy and contributing to the goals & success of the digital strategy
• Industrializing and generating meaningful KPI dashboards for content on the site
• Understand the overall digital landscape of the organization as well as that of key competitors

Key Responsibilities

Web Content Management

• Create and manage content on the CMS through integration of text, images, documents and videos, in a timely manner, ensuring quality
• Perform quality checks and audits to identify and resolve issues (typos, broken links, functionality errors, poor usability, etc.)
• Ensure that content publication follows governance principles and visual identity guidelines

Search Engine Optimization

• Perform keyword research in conjunction with business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations taking into consideration website architecture
• Provide recommendations for content development in coordination with SEO goals – general and keyword specific
• Keep pace with SEO, search engine, and internet marketing industry trends and updates

Reporting and Analysis

• Developing custom dashboard for regular & precise reporting
• Reporting on key metrics, analyzing and interpreting trends
• Providing actionable insights based on the available analytical data
• Analyzing online user behavior, conversion data and user journeys
• Reporting on SEO goals, and search performance across major search engines
• Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
• Documentation relating to existing processes and suggestion / presentations for improving those processes .

Communication

• Working closely with the digital & marketing teams
• Collaborating with the web application team and social media team